Infront invests as Sydney Marathon joins race for WMM expansion slot

Image: Infront

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors (WMM) collective.

The scope of the agreement allows Infront to market sponsorship and media packages while also providing support to the Sydney Marathon throughout the WMM evaluation phase.

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