Action Sports

Latest Features

Action sports media company Thrill One Sports & Entertainment launched in January, just ahead of the pandemic which brought most live sport to a grinding halt. Chief executive Joe Carr tells SportBusiness how Covid-19 impacted on the new company’s event business and how its creative digital strategy has served to increase reach and deepen engagement with fans.

Roller sports lay claim to the IOC’s sought-after youth appeal trump card, but can disciplines like skateboarding and inline skating really be converted into serious Olympic sports?

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?

Rob Ridley takes a look at why the proposed Xero Gravity Action Sports and Entertainment Complex in Florida is set to become an action sports mega-hub unrivalled anywhere else in the world.

With the growing popularity of extreme sports once again illustrated at this month’s winter Olympics, lawyer Jon Walters looks at the loopholes and traps for sponsors associated with leading events and athletes in that space.

The Australian city of Brisbane has been selected as the host for the 2021 edition of the Nitro World Games extreme sports event

IMG-owned action sports channel Edgesport has launched on STV Player, the online video-on-demand service of Scottish commercial broadcaster STV

A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…

Edgesport, the action sports channel operated by IMG, is now available in over 50 countries through distribution deals agreed by the agency, including a return to China and additional deals in the US market

Features

SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.

SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.