A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Nitro Circus appoints The Sports Consultancy for host cities search
Nitro Circus, the world’s largest action sports brand, has appointed London-based The Sports Consultancy to work on the host city selection process for its proposed slate of worldwide live events.
Nike appoints action sports vice-president
Sportswear giant Nike has appointed Scott LeClair action sports vice-president, replacing the retiring Roger Wyett.
IMG to market action sports event
The IMG Swiss division of the IMG agency has been appointed as the exclusive marketing partner of European action sports event Freestyle.ch.
Technology company InnJoo brands shorts of Real Betis sports teams
Technology products company InnJoo will brand the shorts of three teams owned by Spanish LaLiga club Real Betis, including Real Betis Féminas, which plays in Spain’s top-flight women’s league.