Action Sports
IMG to market action sports event
The IMG Swiss division of the IMG agency has been appointed as the exclusive marketing partner of European action sports event Freestyle.ch.
Extreme Sponsors
With the growing popularity of extreme sports once again illustrated at this month’s winter Olympics, lawyer Jon Walters looks at the loopholes and traps for sponsors associated with leading events and athletes in that space.
Electric Run partners with social network firm
Mass participation events management software Active Network has become the exclusive global technology partner of Electric Run.
ESPN postpones inaugural Austin X Games
ESPN has postponed its Austin X Games originally due to take place in May next year, following the scrapping of its international events last month.
Nike appoints action sports vice-president
Sportswear giant Nike has appointed Scott LeClair action sports vice-president, replacing the retiring Roger Wyett.
ESPN scraps X Games in Europe and Brazil
ESPN has dropped its X Games events in Barcelona, Munich, Foz do Iguacu (Brazil) and Tignes (France) to concentrate on its events in the United States.
Roller sports head tells Bach to change “obsolete” system
The International Roller Sports Federations (FIRS) president has called for newly-elected International Olympic Committee (IOC) president Thomas Bach to reorganise the process for voting sports in and out of the Olympic programme.
Matt Cutler in LA: Day Three
SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.
Matt Cutler in LA: Day Two
SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.
Austin replaces LA for ESPN X Games
ESPN X Games has chosen Texan city Austin to replace Los Angeles as one of six stops on its calendar for the next four years.