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ALT Sports Data signs betting deal with action sports specialist Thrill One

(Photo by Anthony Geathers/Getty Images)

ALT Sports Data, which provides trading and consumer data for action and alternative sports, has entered into an agreement with Thrill One Sports & Entertainment, the organisers of the Nitro World Games and other action sports events.

The exclusive global deal is designed to unlock new markets for alternative sports in the field of regulated sports betting.

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