Edgesport, the action sports channel operated by IMG, is now available in over 50 countries through distribution deals agreed by the agency, including a return to China and additional deals in the US market.
Having been absent in the world’s most populous country since the 2017 financial collapse of former distribution partner LeTV, the 24/7 Edgesport channel is now available on Youku, China’s popular live streaming and video sharing platform.
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