Edgesport, the action sports channel operated by IMG, is now available in over 50 countries through distribution deals agreed by the agency, including a return to China and additional deals in the US market
Our latest on Covid-19
Women’s World Team Squash Championship cancelled due to Covid upsurge in Malaysia
The 2020 Women’s World Team Squash Championship in Kuala Lumpur has been cancelled after the city was placed in lockdown to control the spread of the Covid-19 virus.
Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
ESPN takes X Games to China
The X Games action sports franchise is set to make its debut in China after a multi-year hosting agreement was signed between US sports broadcaster ESPN and REnextop Entertainment
Sportdigital set to carry Edgesport content, Schalke secures broadcast licence
German subscription broadcaster Sportdigital is set to carry content from action sports and lifestyle channel Edgesport after successfully applying for a broadcast licence, while Bundesliga football club…
Sportdigital in Edgesport distribution deals with Sky and Waipu
German subscription broadcaster Sportdigital has launched action sports and lifestyle channel Edgesport in Germany, Austria and Switzerland after securing carriage deals with pay-television broadcaster…
IMG to market action sports event
The IMG Swiss division of the IMG agency has been appointed as the exclusive marketing partner of European action sports event Freestyle.ch.