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Joe Carr | Take an unfortunate situation and create opportunity

(Sam Mellish/In Pictures via Getty Images Images)

Action sports media company Thrill One Sports & Entertainment launched in January, just ahead of the pandemic which brought most live sport to a grinding halt. Chief executive Joe Carr tells SportBusiness how Covid-19 impacted on the new company’s event business and how its creative digital strategy has served to increase reach and deepen engagement with fans.

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