Sponsorship & Marketing
Unibet becomes Eagles’ official sportsbook partner in expanded deal
The National Football League's Philadelphia Eagles have expanded their partnership with Unibet, which has now been designated an official sportsbook partner of the team
Austin FC adds Netspend as founding partner, sleeve sponsor
Major League Soccer expansion team Austin FC has named payments and digital solutions provider Netspend as a founding partner of the club and its sleeve sponsor
Rugby League World Cup 2021 hires Octagon’s Pontifex as sponsorship lead
The Rugby League World Cup 2021 commercial team has been expanded by the arrival of Sophie Pontifex from the Octagon agency as sponsorship lead
Chevrolet extension provides certainty for United as Arnold praises “solid year”
Premier League club Manchester United has dubbed the six-month extension to the club’s Chevrolet shirt sponsorship as one that provides “certainty on an important source of revenue at a time of economic unc…
Beijing 2022 signs up Panpan Foods as latest sponsor
The organising committee for the 2022 Beijing Winter Olympic and Paralympic Games has added Panpan Foods as a sponsor. The brand becomes the 'Official Packaged Snack Foods Sponsor' of both events
Writing the new rules of sponsorship using technology & data webinar
Co-Founder and Chief Executive Two Circles, Global Head of Sponsorship & Events Standard Chartered Bank, SVP & MD Octagon, Chief Executive & Co-Founder Satisfi Labs
Round-Up: China wants football to ‘build bridges’, Zee appoints former BCCI chief Johri, Formula E China race postponed, and more
China wants to use football to unite its nation and to build bridges with countries around the world, Chinese Football Association secretary general Liu Yi said in a rare interview with international media…
Manchester United revenues drop and debts mount, Chevrolet extends for six months
Manchester United has reported an overall drop in annual revenues of 18.8 per cent for the year to June 30, 2020, with worse set to come on the back of the Covid-19 pandemic
Mumbai City signs up Puma ahead of City Football Group takeover
Indian Super League football club Mumbai City FC, the subject of a takeover by the City Football Group, has signed up global sportswear brand Puma as its kit supplier
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
Repsol extends MotoGP team deal with Honda Racing to 2022
Spanish energy company Repsol has renewed its MotoGP team title agreement with the Honda Racing Corporation for two more years until 2022
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
Hyperice expansion continues with PGA Tour partnership
The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.
Dugout creates ‘Boost’ product to amplify club sponsorship campaigns
Digital media company Dugout has created a new product called 'Dugout Boost' aimed at helping club sponsors activate and add value to their sponsorships across Dugout’s global media network.
Rawlings set to acquire Easton, form larger baseball equipment supplier
Deal to create dominant entity in youth and recreational levels of play
San Francisco 49ers bring in Joovv as official light therapy partner
The National Football League's San Francisco 49ers have struck a partnership with California-based light therapy brand Joovv, which has been designated the team's official light therapy partner.
Vivo nets ceremonies inventory in Euro 2020 and 2024 sponsorship
Vivo, the Chinese smartphone manufacturer, has signed up as a sponsor of the rescheduled Uefa Euro 2020 tournament and also the Euro 2024 edition
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively