Sponsorship & Marketing
TeamViewer follows Manchester United agreement with Mercedes motorsports deals
German software company TeamViewer has followed up its main shirt deal with Premier League club Manchester United by signing as a sponsor of Mercedes' Formula 1 and Formula E teams
Travelers extends as event title sponsor and official insurer of PGA Tour
US insurance company Travelers has extended its title sponsorship of the Travelers Championship PGA Tour event through 2030
Molson Coors-Sparks deal is first of its kind in WNBA history
"All-encompassing" beverage deal to showcase full portfolio of brands
NWSL strikes multiyear sponsorship deal with Nationwide
Ohio-based insurance giant aligns with soccer property
CSK extend with Equitas Small Finance Bank ahead of 2021 IPL
Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
Betway extends with China-based PSG.LGD Dota 2 team
Online betting and gaming brand Betway has extended and upgraded its sponsorship of the PSG.LGD Dota 2 team based out of Shanghai, China.
In addition to the Betway agreement, PSG
AFC agrees major sponsorship with ‘living laboratory’ Neom
Neom, the new region being built by the Saudi Arabian government in the country's north west, has agreed a deal to become a global partner of the Asian Football Confederation
Hyperice extends torrent of sponsorship deals with Yankees pact
Recovery and performance technology brand builds on prior MLB deal
LAFC confirms front-of-shirt deal with Flex
Major League Soccer club Los Angeles FC has signed up global electronic power tools specialists Flex as its new front-of-shirt sponsor
Santos signs SumUp after two-year wait for new ‘master sponsor’
International fintech company SumUp has become the new ‘master sponsor’ of Brazilian Série A team Santos, ending the club’s two-year search for a main shirt partner.
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Goldin Auctions makes record-shattering trading card bid
$20m offer, if accepted, would nearly quadruple current industry mark
Round-Up: Fiji rugby seeks investors and sponsors, Brown: at least 20 F1 races this year, IPL sponsorship deals, and more
McLaren Formula One chief Zak Brown expects the motor racing series to pull off at least 20 of its planned 23 races this year
Williams F1 sponsorship portfolio rises to 20 with addition of Honibe
The Williams Racing Formula 1 team has completed its fifth sponsorship deal in as many weeks with the signing of health and wellness brand Honibe as an official partner
MotoGP champions Suzuki add Estrella Galicia 0.0 as team sponsor
MotoGP team Suzuki has signed up beer brand Estrella Galicia 0.0 to its sponsorship portfolio as official beer supplier
How Watney’s positive Covid-19 test helped transform Whoop’s fortunes and global profile
Whoop founder and CEO Will Ahmed speaks to SportBusiness about how the company has been able to successfully leverage its position in the wearable health technology space during the Covid-19 pandemic. Bob WIlliams reports.
Oracle joins Red Bull Racing in ‘hugely significant partnership’
The Red Bull Racing Honda Formula 1 team has secured a "hugely significant partnership" with US-based software brand Oracle Cloud Infrastructure
Zoom becomes F1 Official Partner following Virtual Paddock Club initiative
Formula 1 has added communications platform Zoom to its portfolio as a second-tier Official Partner in a multi-year contract
KPN takes on Dutch eDivisie naming rights
Telco KPN has stepped up its support of the eDivisie by becoming the naming-rights sponsor of the competition, which is the esports arm of the top-tier Dutch Eredivisie football league