Formula 1 has added communications platform Zoom to its portfolio as a second-tier Official Partner in a multi-year contract
United Rentals named Nascar’s official rental equipment partner
American stock car racing series Nascar has secured a multiyear partnership with United Rentals, which has been designated the organization's official rental equipment partner
IndyCar, Motorsport Games partner for licensed video game
The NTT IndyCar Series will release its first officially licensed video game in almost two decades following a partnership with leading racing game developer and publisher Motorsport Games
Founding partner BMW i extends with Formula E Championship
Electric car brand BMW i has extended it official vehicle partner deal with the Formula E Championship.
The deal, likely to be an uplift on the €6m ($6.5
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season