Molson Coors-Sparks deal is first of its kind in WNBA history

Company retains league's official soft drink, chip rights in multiyear deal

Deal is first major venue naming rights pact with a cryptocurrency exchange

On-demand delivery platform continues to expand sports industry presence

The Women's National Basketball Association has announced a series of initiatives for its landmark 25th season, including new uniforms, a new game ball, the launch of a new in-season competition, and a…