Licensing & Merchandising
China Digest | Second Formula E team becomes Chinese-owned
In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated
Making merchandise meaningful | Steve Davis, head of international, Fanatics
Steve Davis tells Ben Cronin how Fanatics is developing additional international merchandising opportunities for its existing roster of clients and forging new relationships with European and Asian rights-holders.
The Golden goose | How the Knights hit the jackpot in Vegas
In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.
Cleveland Indians to drop controversial logo from uniforms
Major League Baseball (MLB) and the Cleveland Indians have announced that the ‘Chief Wahoo’ logo will be removed from the team’s kit, effective with the 2019 season, following decades of protests that the image is racist.
Formula One facing trademark questions over new logo
The Formula One motor-racing series is facing questions over its new logo after it emerged that US conglomerate 3M is already using a similar brand.
International Modern Pentathlon Union unveils logo revamp
The International Modern Pentathlon Union (UIPM) has unveiled two new logos as part of its rebranding process.
Fanatics expands into Japan
Online sports apparel and merchandise retailer Fanatics has today (Tuesday) announced the opening of a new Japanese division, which will be based in Tokyo.
Formula One set to reimagine merchandise strategy
The Formula One motor-racing series is planning to revamp its merchandise strategy with the assistance of online sports apparel and merchandise retailer Fanatics.
Dallas Mavericks adopt new moniker for Chinese market
The Dallas Mavericks have taken on a new identity for Chinese-speaking regions, with other NBA basketball franchises poised to follow suit in what is a key market for the North American league.
Timex enters sports licensing market with NFL deal
US watchmaker Timex has partnered with the NFL American football league in a deal that represents the company’s first licensing agreement for its new sports venture.
Formula One unveils new look at season finale
Formula One has unveiled a new logo, the first step of a complete brand redesign, as owners Liberty Media seek to develop a broader fan base for the motor-racing championship.
Fanatics launches college sports division
Online sports apparel and merchandise retailer Fanatics has launched a new division that will focus on the US college sports market.
Leaders Week | Sponsorship, data, digital media and esports
Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.
Fake news | Major brands take on China’s counterfeiters
With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.