Sportfive
Sportfive’s Woodman advocates ‘careful’ integration of extra Premier League ad inventory
The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Sportfive name revived in Lagardère Sports and Entertainment rebrand
The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G.
H.I.G.-owned Lagardère Sports restructures leadership team for new era
The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.
WDSF returns to Lagardère Sports to distribute content in APAC region
The Lagardère Sports agency has been appointed to distribute media rights programming on behalf of the World DanceSport Federation (WDSF) in the Asia-Pacific region.
Pinaco extends sponsorship of AFF Suzuki Cup
Vietnamese battery manufacturer Pinaco has extended its partnership with the Asean Football Federation Suzuki Cup to cover this year's tournament
Next Media acquires Suzuki Cup rights in Southeast Asia
Vietnam-based sports marketing agency Next Media has acquired the media rights for this year's Asean Football Federation Suzuki Cup in Vietnam, Laos, Cambodia and Myanmar
Lagardère: Sale of sports division to H.I.G. Europe now complete
Lagardère, the France-based conglomerate, has fully finalised the sale of its sports division to H.I.G. Europe, an arm of the international private equity and asset management firm.
Lagardère sells stake to Vivendi amidst Amber Capital ‘attack’
French media group Vivendi has acquired a 10.6-per-cent stake in Lagardère, the France-based conglomerate that recently sold its sports division to H.I.G.
Afflelou deepens esports engagement in Lagardère-brokered European Masters deal
French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports’ Spring 2020 European Masters in a deal brokered by the French arm of the Lagardère Sports agency.
Lagardère Sports distributes documentary on Liverpool star Mané
The Lagardère Sports agency has teamed up with German agency arena11, which represents Sadio Mané, for the worldwide distribution of a documentary on the Liverpool and Senegal footballer.
Lagardère brokers extension of AFF Suzuki Cup title sponsorship
Japanese car and motorcycle manufacturer Suzuki Motor Corporation has extended its title sponsorship of the biennial Asean Football Federation (AFF) Football Championship
LNH drives off with Lagardère-brokered automotive sponsorship
Automotive inspection companies Auto Sécurité and Sécuritest have agreed a new sponsorship deal with the Ligue Nationale de Handball, governing body of French club handball.
Lagardère brokers West Ham sponsorship with tyre manufacturer RoadX
English Premier League football club West Ham United has added to its portfolio of official partners by agreeing a two-year deal with Chinese tyre manufacturer RoadX Tyres
Lagardère Sports develops ‘SportsSponsoringWiki’ sponsorship information platform
Sports marketing agency Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, has launched a new digital information platform entitled 'SportsSponsoringWiki'.
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
H.I.G.-bound Lagardère Sports reports €64m in full-year Ebit
Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, reported €64m ($69.6m) in recurring Ebit (earnings before interest and taxes) in 2019.
Eurosport secures Nordics rights to Tokyo 2020 handball qualifiers
Discovery-owned international sports broadcaster Eurosport has secured exclusive rights in Denmark, Finland, Sweden and Norway to the six handball qualifying tournaments for the 2020 summer Olympic Games
Lagardère Sports to be rebranded and Felsing returns in H.I.G. takeover
H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.