French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports’ Spring 2020 European Masters in a deal brokered by the French arm of the Lagardère Sports agency.
Lagardère Sports adds sponsor to Solary esports team’s portfolio
French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.
Lagardère Sports signs fresh esports partnership amid takeover talk
Lagardère Sports and Entertainment has furthered its presence in the esports market by being appointed as the exclusive agency to market commercial rights to the PlayerUnknown’s Battlegrounds’ (PUBG) 2019…
Singapore-based Esports Pro League signs eGG rights deal
The newly-launched Esports Pro League (ESPL) has signed a broadcast partnership with eGG Network, Southeast Asia’s largest esports television channel.
Kowalski swaps athletics for esports in Global Masters festival role
Frank Kowalski, the German athletics executive who headed up the organising committee for Berlin’s 2018 IAAF World Athletics Championships, has become the managing director of Ally4Ever Event, the German e…