French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports’ Spring 2020 European Masters in a deal brokered by the French arm of the Lagardère Sports agency.
Zurich enters esports with Fokus Clan, deal brokered by Infront
German esports team Fokus Clan has signed up multi-national Zurich Insurance Group to its growing sponsorship portfolio
American Express extends PSG deal, backs esports team
Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.
Singapore-based Esports Pro League signs eGG rights deal
The newly-launched Esports Pro League (ESPL) has signed a broadcast partnership with eGG Network, Southeast Asia’s largest esports television channel.
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.