Octagon
Shea named CEO of Octagon Sports and Entertainment Network
Dudley to remain chairman, shift to strategic advisory role
Gemba hires Octagon’s Hodge as marketing manager
Communications services company Gemba has appointed Adam Hodge, formerly of international sports and entertainment agency Octagon, to the newly-created role of divisional manager of marketing strategy
Writing the new rules of sponsorship using technology & data webinar
Co-Founder and Chief Executive Two Circles, Global Head of Sponsorship & Events Standard Chartered Bank, SVP & MD Octagon, Chief Executive & Co-Founder Satisfi Labs
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Japan’s modernising domestic leagues brace for pandemic setback
The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.
Shin appointed client services director for Octagon Europe
Yoo-Jin Shin has been promoted to client services director for the Octagon Europe sports and entertainment marketing agency
Octagon’s perspective on sport industry trends webinar
Executive VP of Octagon
Trautwein replaces Petry as Octagon Germany managing director
Former German Football Association (DFB) executive Dennis Trautwein has replaced Karsten Petry as the managing director of Octagon Germany
Phil Carling | The Rise of Liverpool – From Super Club to Super Brand
Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential
US sports media landscape faces dramatic change amid Covid-19
https://vimeo.com/408371169
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Octagon’s John Shea: The pent-up demand from a consumer standpoint will be there
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
Brands to ‘hit pause’ on sponsorship as pandemic takes hold
Leading sponsorship industry figures expect unprecedented disruption to the sponsorship ecosystem over the coming months and a break in sponsorship deal-making because of the coronavirus pandemic
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Dan Cohen, senior vice-president, Global Media Rights Consulting, Octagon
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans
Thai FA re-elects Somyot, declares media rights award
The Football Association of Thailand yesterday re-elected Somyot Poompanmuang as its president and said its global media rights for the 2021-28 period had been awarded, although did not reveal the winners
Octagon expands into Argentina, Colombia
International sports and entertainment agency Octagon is expanding its presence in Latin America by confirming plans to work in Argentina and Colombia this year
Octagon strikes deal for new WTA event in Istanbul
New event this April to play at renovated Turkish Tennis Federation facility