NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.
NFL stadium designers look to social media, youth to guide next wave of new facilities
Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
NFL switches Buccaneers-Raiders game to protect “SNF” broadcast
The National Football League has moved the scheduled October 25 Tampa Bay Buccaneers-Las Vegas Raiders game from its original evening kickoff time to an afternoon slot in order to protect the primetime…
Amazon picks up streaming rights to NFL Wild Card game
Online retail and streaming giant continues to expand its presence within the NFL
Bears secure content partnership with Marquee Sports Network
The National Football League's Chicago Bears have struck a content partnership with regional sports network Marquee Sports Network
ESPN Deportes secures Spanish-language rights to Super Bowl LV
ESPN Deportes has gained the domestic Spanish-language rights to broadcast Super Bowl LV, which is scheduled to take place at Raymond James Stadium in Tampa, Florida, on February 7, 2021.
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.