NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
NFL teams rapidly re-embrace having fans in attendance
After a delicate summer where the National Football League was merely trying to stage a 2020 season at all amid the Covid-19 pandemic, a fast-growing number of teams are now embracing a return of attending fans to their stadiums.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.
NFL game on Nickelodeon proves to be substantial hit
Youth-oriented TV production likely to be soon replicated
NFL ends 2020 regular season down 7 per cent in ratings
Despite large viewership, league sees ratings erosion due in part to news consumption
New Orleans Saints to add field-level suites to Superdome for 2021 season
The National Football League's New Orleans Saints are looking to significantly enhance the fan experience at the Mercedes-Benz Superdome by adding field-level suites to the stadium as part of an extensive…
ESPN’s Ravens-Titans Wild Card MegaCast to include ESPN+ betting-infused stream
ESPN's first National Football League Wild Card MegaCast, featuring the Baltimore Ravens-Tennessee Titans clash at Nissan Stadium on January 10, has been expanded to include a sports betting-infused stream…
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.