OTT

Latest Features

• League has brought in consultants Alvarez & Marsal to advise on OTT platform • New distribution strategy will be in place for the next rights cycle, from 2022-23 season • B

IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.

4: Faster, Higher, Stronger: The Future of OTT

Deltatre has announced it has a definitive agreement to acquire OTT software company Massive Interactive. Massive Interactive is known for its user interface and audience engagement technology

Features

3: Clinging to the Cord: Barriers to OTT Growth

2: Audiences and Data: Not Just a Number

2017 was the year in which OTT video became a demonstrably mainstream platform as viewership of its services extended into a majority of US homes for the first time. David Walmsley sets the scene in the first part of our in-depth report into the state of the growing sector of OTT broadcasting.

The next big thing in almost any market is reliably hailed “the Netflix” of whatever sector is being disrupted by its new distribution model. Th

The term OTT, or ‘Over The Top’ refers to situations where companies – often new entrants – use the public internet1 to perform functions that have traditionally required the use of dedicated network infrast…