The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Time well spent | Facebook’s newsfeed changes alter the game for sport
Facebook's decision to prioritise 'meaningful social interactions' over throwaway content in changes to its news feed algorithm will have significant implications for rights holders. Adam Nelson looks at how the sports ecosystem can adapt.
LaLiga and Bundesliga aim to make inroads on Premier League’s Asian dominance
The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.
Serie A details specifics of ‘territorial’ Mena rights tender
Lega Serie A has today (Friday) published its invitation to tender for broadcast rights in the Middle East and North Africa from 2021-22 to 2023-24, offering a region-wide package and individual packages…
M6 and TF1 offer stop-gap exposure solution to Ligue 1
Nicolas de Tavernost, chairman of M6, has written to France’s Professional Football League (LFP) proposing the French free-to-air commercial broadcaster as a short-term solution to the top-tier Ligue 1…
LFP to re-tender Mediapro’s French league rights ‘next week’
The French Professional Football League’s (LFP) board of directors has agreed to re-tender its broadcast rights for the 2020-24 cycle next week but has limited the auction to those rights returned by M…
Serie A opts for private negotiations with international rights bidders
Italian football’s Lega Serie A has decided to enter into private negotiations with bidders for its international rights from 2021-22 to 2023-24.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.