Deltatre acquires Massive Interactive

Deltatre has announced it has a definitive agreement to acquire OTT software company Massive Interactive.

Massive Interactive is known for its user interface and audience engagement technology. Its end-user-experience (UX) management console, ‘AXIS’ is used by a number of OTT streaming services, including BBC Worldwide, Bell Media, Channel 5, Telecine and Sony Pictures Television.

Massive will operate as a division of Deltatre which will have 18 offices worldwide, and nearly 1,000 full-time staff, at close. Deltatre claims that the two companies combined will make it the largest independent OTT solution provider in the world and that the move will give it deeper operations in Asia and South Pacific and the entertainment sector. Deltatre’s ‘Amplify’ OTT platform currently serves clients inlcuding ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass and Fina TV.

“This shift to OTT is accelerating throughout the world, and the ability to customize individual viewing experiences and create genuine consumer engagement is vital to the movement. Massive’s next-generation user interface and audience engagement software are proven to drive ARPU,” [average revenue per user]” said Giampiero Rinaudo, Deltatre co-Founder, and chief executive. “The acquisition strengthens our leadership positions and expands us both globally and into important growth areas.”

Ron Downey, Massive co-founder, and chief executive said: “The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increases the profitability of over-the-top video services.”

George Pyne, founder and chief executive of Bruin Sports Capital, the private investment firm that bought Deltatre in 2016, said of the deal: “It adds another dimension to its value proposition to the sports industry and expands the company into the entertainment sector which will quickly see the value of Deltatre’s three decades of game-changing media innovation.”