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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Ultimate Sports Cities 2012
In the world of hosting sports events the playing field is far from level writes Rachael Church-Sanders, author of SportBusiness’ Ultimate Sports Cities 2012.
The OTT report
The next big thing in almost any market is reliably hailed “the Netflix” of whatever sector is being disrupted by its new distribution model. Th
NBC Sports surpasses $1bn in US ad sales for Tokyo 2020
Network still expects to set new Olympics sales record
ITTF engages RigourTech for player review technology
The International Table Tennis Federation (ITTF) will introduce a player review system for the first time at one of its events, with Chinese technology company RigourTech engaged to implement the system…
ESPN acquires NHL rights in 61 territories across Europe and Africa
ESPN Player, the OTT platform of pay-television broadcaster ESPN, will broadcast NHL ice hockey in 61 nations across Europe and Africa thanks to a new rights agreement announced today (Tuesday)
Fifa Club World Cup nets free-to-air exposure in Eurovision Sport deal
Widespread free-to-air coverage in Europe of the Fifa Club World Cup has been ensured through a new rights agreement with Eurovision Sport, the sports arm of the European Broadcasting Union
Southeast Asian esports and gaming booms but still room for traditional sports
The region of 630 million has taken esports to its heart, but fears that the new market will pull sponsorship dollars from traditional sport seem unfounded. John Duerden reports.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.