Ultimate Sports City 2018

San Francisco 49ers fans outside Wembley Stadium ahead of the NFL International Series game between the San Francisco 49ers and Jacksonville Jaguars in 2013. (Photo by Jamie McDonald/Getty Images).

London has reclaimed its crown as the world’s Ultimate Sports City. The award was once again handed out at the SportAccord convention, which this year took place in Bangkok, Thailand. The ceremony saw London take home not only the overall award, but also pick up the titles for Best Legacy and Best Marketing and Branding.

Held every two years since 2006, the internationally-recognised SportBusiness Ultimate Sports City Rankings and Awards are the longest-established rankings of the world’s top sports host cities.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

PFL chief executive Peter Murray and chief revenue officer Jon Tuck explain to SportBusiness the commercial strategy behind the organization's move to create a series of regional leagues around the world.

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands