In the world of hosting sports events the playing field is far from level writes Rachael Church-Sanders, author of SportBusiness’ Ultimate Sports Cities 2012. Some cities have broken away from the pack to establish themselves as Ultimate Sports Cities leaving others trailing in their wake, although hosting a major event such as the Olympic Games is not always a prerequisite for success. Smaller cities are catching up with their larger competitors quickly through learning from their city peers that establishing a major events strategy encompassing regular annual events in addition to the one-off crown jewel events is key to becoming a SportBusiness Ultimate Sports City in the future.
In recognition of this important sector of the sports industry, the SportBusiness Ultimate Sports Cities Awards celebrate the achievements of cities globally that have been successful hosts of sporting events to date and have a key stake in the future events industry. The Awards also highlight the ingredients that are essential for hosting prowess, no matter the size of the city, and have been presented every two years since 2006.
Ultimate Sports Cities 2012 ranks the sports hosting credentials of cities across the world in criteria including transport, accommodation, venues, security and marketing.