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World Class Sports Hosts 2018

World Class Sports Hosts is SportBusiness’ essential guide to the major players and burning issues in sports event hosting in 2018,

Available in print (see download) and as an evolving  digital service via our events hub, World Class Sports Hosts delivers fascinating insight and challenging perspectives through the eyes of  the major stakeholders: athletes, federations, media, sponsors and the public.

Read the World Class Sports Hosts 2018 Report

 

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Most recent

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Last week, we spoke to three industry experts about the growing influence of environmental, social and governance (ESG) benchmarking measures within Asia-Pacific sport. This week, we hear from executives putting such measures into practice at sports properties.

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.