Welcome to Sponsorship Works 2017, the 12th edition of the publication. This year’s Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world. It has targeted entries from multiple markets but with a special emphasis on sponsorships with a strong digital or social media dimension.
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In this year's Sponsorship Works, activation through social media is a consistent theme in the case studies, whether via the social platforms of the sponsor and sports property or through YouTube influencers and celebrity sports ambassadors.Use of owned, earned and – increasingly – bought media on digital platforms to help amplify the sponsorship was a focus of some of the more innovative campaigns.
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