To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from the Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. In
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
Bidding for Super Bowls not for the faint of heart
Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
Vietnam makes $475m bet to join Singapore on F1’s Southeast Asia lineup
The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sponsorship Works 2014
Welcome to Sponsorship Works 2014, the tenth edition of the publication. This year’s Sponsorship Works once again brings you 20 case studies of best practice sports marketing from around the world.
Sponsorship Works 2013
This report is an essential casebook for brands, agencies and rights holders
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
Volkswagen appoints Lagardère Plus in ticketing and hospitality role for German football assets
Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.
Pinaco signs as platinum sponsor of SEA Games and Asean Para Games
Vietnam battery brand Pinaco has signed an agreement with the Philippine Southeast Asian Games Organising Commitee to take a platinum-level sponsorship for the upcoming SEA Games and Asean Para Games
NWHL names Rocket Sport as its latest sponsor
The National Women’s Hockey League has signed the Montreal-based Rocket Sport as its latest commercial partner.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
IBB Polonia London blaze a trail for British volleyball
British volleyball is scheduled to break new ground next week (October 22) when the London-based IBB Polonia London club faces HAOK Mladost Zagreb away in the CEV Champions League