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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sponsorship Works 2014
Welcome to Sponsorship Works 2014, the tenth edition of the publication. This year’s Sponsorship Works once again brings you 20 case studies of best practice sports marketing from around the world.
Sponsorship Works 2013
This report is an essential casebook for brands, agencies and rights holders
Fortuna Düsseldorf take rights in-house as Infront deal not renewed
German Bundesliga side Fortuna Düsseldorf is to market its sponsorship, stadium advertising and hospitality rights in-house from the 2020-21 season onwards after opting against renewing its agreement …
Rockwool backs Danish SailGP entry
Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020
Brazil’s Banco BMG becomes Barcelona’s ninth regional banking partner
Brazilian bank Banco BMG has signed as a regional partner of LaLiga club FC Barcelona for the next three years
Texas returns to CLC in $96m licensing deal
Reunion comes after university went in-house for licensing
Best Partnership of the Year by SportBusiness Award – Shortlist announced
Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
Former Fujitsu executive Hirata comes out of retirement to deliver ‘the most innovative’ Olympics in history
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.
MiLB president O’Conner elected to fourth term amid fractious MLB talks
Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex