HomeSponsorship & MarketingGlobal

Sponsorship Works 2017

Welcome to Sponsorship Works 2017, the 12th edition of the publication. This year’s Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world. It has targeted entries from multiple markets but with a special emphasis on sponsorships with a strong digital or social media dimension.

[sf-button link=" to download the Sponsorship Works 2017 Report" text="Contact us for a link to download the report" style="primary" size="large"]

In this year's Sponsorship Works, activation through social media is a consistent theme in the case studies, whether via the social platforms of the sponsor and sports property or through YouTube influencers and celebrity sports ambassadors.

Use of owned, earned and – increasingly – bought media on digital platforms to help amplify the sponsorship was a focus of some of the more innovative campaigns.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

PFL chief executive Peter Murray and chief revenue officer Jon Tuck explain to SportBusiness the commercial strategy behind the organization's move to create a series of regional leagues around the world.

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands