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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Ultimate Sports Cities 2012
In the world of hosting sports events the playing field is far from level writes Rachael Church-Sanders, author of SportBusiness’ Ultimate Sports Cities 2012.
Ultimate Sports City 2018
London has reclaimed its crown as the world’s Ultimate Sports City. The award was once again handed out at the SportAccord convention, which this year took place in Bangkok, Thailand.
Qantas to continue in naming partner role at Rugby Australia
Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons.
Rangers in search for new kit sponsor as legal row persists
Scottish Premiership side Rangers is looking for a new kit manufacturer and retail partner from the 2020-21 season onwards as it prepares to end its association with incumbents Hummel, the Danish sportswear…
Barcelona adds Taiping Life as latest sponsor in China
Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China
Mondelēz signs multi-year Manchester United sponsorship
Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.