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Ultimate Sports Cities 2012
In the world of hosting sports events the playing field is far from level writes Rachael Church-Sanders, author of SportBusiness’ Ultimate Sports Cities 2012.
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Changing Channels – How OTT video is reshaping sports media
The term OTT, or ‘Over The Top’ refers to situations where companies – often new entrants – use the public internet1 to perform functions that have traditionally required the use of dedicated network infrast…
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NFL coaching headsets to be sponsorless during 2022 season
The headsets worn on the sidelines by National Football League coaches will not have any sponsorship logos on them for the 2022 season after American audio equipment company Bose called time on its deal…
Formula 1’s Q2 revenues increase to $744m
Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
West Ham renews Jeton sponsorship ahead of new season
English Premier League club West Ham United has renewed its sponsorship contract with global e-wallet brand Jeton
Tour of Britain organisers seek title sponsor ahead of next month’s race
SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.
PFL looks to create ‘Champions League of MMA’ with international expansion plans
PFL chief executive Peter Murray and chief revenue officer Jon Tuck explain to SportBusiness the commercial strategy behind the organization's move to create a series of regional leagues around the world.
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Sky could look to replicate joined-up sponsorship approach developed for the ECB Hundred
The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
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New Sky deal alleviates ECB Hundred concerns, but counties still worried over wider impact
First and second season ticket data suggests event has attracted new audiences
Sponsorship agency CSM told to reject finance, alcohol and betting brands
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