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Understanding the Sports Data Challenge

What you need to know to survive the next decade

What you need to know to survive the next decade

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PFL chief executive Peter Murray and chief revenue officer Jon Tuck explain to SportBusiness the commercial strategy behind the organization's move to create a series of regional leagues around the world.
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The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
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First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
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