Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Leading sponsorship industry figures expect unprecedented disruption to the sponsorship ecosystem over the coming months and a break in sponsorship deal-making because of the coronavirus pandemic
The Football Association of Thailand yesterday re-elected Somyot Poompanmuang as its president and said its global media rights for the 2021-28 period had been awarded, although did not reveal the winners
International sports and entertainment agency Octagon is expanding its presence in Latin America by confirming plans to work in Argentina and Colombia this year
New event this April to play at renovated Turkish Tennis Federation facility
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans