Supporter's item measures wide range of physiological responses

Global sports agency Octagon has announced the promotion of several executives across its marketing division in North America

Operation recently surpassed $14bn in media rights under advisory

Formation of No2ndPlace provides dedicated focus on pressing issues

Women's ice hockey league to work closely with global agency

Upstart property more than doubles its broadcast reach from the prior year

Operating unit to focus heavily on athletes' post-playing endeavors

Sports marketing agency Octagon has promoted Simone Errey to the position of managing director in Australia

Cricket Australia has hired international sports marketing agency Octagon to serve as its exclusive media rights advisor in the United States, Canada, and Caribbean markets.

Sponsor hospitality has been virtually wiped out at the Tokyo Olympics by the pandemic, leading brands to explore the opportunities in remote hospitality experiences.

Spanish basketball organization Liga ACB has hired international sports marketing agency Octagon to serve as an exclusive advisor for its upcoming United States media rights offering that will include …

Dudley to remain chairman, shift to strategic advisory role

Communications services company Gemba has appointed Adam Hodge, formerly of international sports and entertainment agency Octagon, to the newly-created role of divisional manager of marketing strategy

Co-Founder and Chief Executive Two Circles, Global Head of Sponsorship & Events Standard Chartered Bank, SVP & MD Octagon, Chief Executive & Co-Founder Satisfi Labs

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.

The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.

Yoo-Jin Shin has been promoted to client services director for the Octagon Europe sports and entertainment marketing agency