After a delicate summer where the National Football League was merely trying to stage a 2020 season at all amid the Covid-19 pandemic, a fast-growing number of teams are now embracing a return of attending fans to their stadiums.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.
Three NFL Wild Card teams to have limited attendance
Three of the six games comprising part of the National Football League’s new “Super Wild Card Weekend” will have fan attendance as the league continues to grapple with the impacts of the Covid-19 pandem…
NFL remains unsure about Super Bowl fan capacity
League still evaluating health and safety protocols for title game
Three NFL teams reverse course on fan attendance
Still-rising virus case rates force Ravens, Eagles, WFT to plan for empty stadiums
New Orleans Saints gain approval to have limited fans at Mercedes-Benz Superdome
The National Football League's New Orleans Saints have secured permission to have a limited number of fans attend home games at the Mercedes-Benz Superdome, beginning with this weekend's game against the…
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.