After a delicate summer where the National Football League was merely trying to stage a 2020 season at all amid the Covid-19 pandemic, a fast-growing number of teams are now embracing a return of attending fans to their stadiums.
Our latest on Covid-19
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
NFL prepared to push back Super Bowl LV to March
The National Football League is ready to push back Super Bowl LV into March in the wake of the global Covid-19 pandemic, according to Green Bay Packers president Mark Murphy.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.
New Orleans Saints gain approval to have limited fans at Mercedes-Benz Superdome
The National Football League's New Orleans Saints have secured permission to have a limited number of fans attend home games at the Mercedes-Benz Superdome, beginning with this weekend's game against the…
NFL continues to expand presence with attending fans
Nine of 14 games in league's sixth week to have fans in venue
New Orleans Saints explore playing home games at LSU’s Tiger Field
The National Football League's New Orleans Saints are planning to meet Louisiana State University officials about playing home games at Tiger Stadium in Baton Rouge, Louisiana.
Four NFL teams allow attending fans in Week 2 of play
A quarter of NFL's second-week schedule features attending fans
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Going beyond the box score
How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second screen experiences.
Sapphire looking to uncover tech jewels
Michael Spirito, managing director of high-profile venture capital fund Sapphire Sport, discusses the current sports technology landscape with SportBusiness US Editor Eric Fisher.