Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
Our latest on Covid-19
2021 NFL Pro Bowl to be staged virtually within Madden NFL 21
The National Football League has announced that the 2021 Pro Bowl will now take place virtually, with players competing in Electronic Arts' Madden NFL 21 video game.
NBA sets competitive format for 2020-21 season
Upcoming campaign to feature play-in tournament, two-stage schedule release
Lee Gibbons | What Olympic sponsorships can teach brands in the Covid-19 era
Self-confessed 'Olympophile' Lee Gibbons, managing director of the Sport Unlimited agency, explains why the values and strategies attached to Olympic sponsorships translate so well to today's market in response to the Covid-19 pandemic.
US television viewership data set for historic changes with enhanced out-of-home reporting
After years of industry debate and development, Nielsen this month is beginning widespread measurement of out-of-home television viewership in the US, a move set to create significant changes across the sports industry
Round-Up: Olympics athletes won’t be forced vaccinate, CFA to reduce salary cap, Nielsen Sports to return in Singapore, and more
Athletes will not be forced to get Covid-19 vaccinations ahead of next year's Olympics, but they should do so as a "demonstration of solidarity" with the Japanese people, IOC president Thomas Bach said…
Omnicom’s Fuse makes move into APAC with Singapore office
Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, has launched a Singapore-based operation to head up its activities in the Asia-Pacific region
Round-Up: CBA ‘may split with Infront’, Bach says Takahashi payments did not break rules, and more
There are reports that the Chinese Basketball Association is considering using a break clause to bring an early end to its commercial rights deal with the Infront China agency
Music management company TaP launches sports consultancy, Leeds among clients
Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Why sport needs strong governance and forensic due diligence in dealing with investors
Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.
Canelo’s split with Golden Boy and DAZN was written in the stars
Saul 'Canelo' Álvarez has departed his deal with Golden Boy Promotions, tearing up his 10-fight deal with DAZN in the process after only two events. Callum McCarthy explores how the boxer made himself a free agent.