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Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

In association with the Fédération Équestre Internationale

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year

The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.

The new EU Copyright Directive is one of the most controversial pieces of European legislation ever passed, pitting content creators like record companies, film studios and sports rights-holders against social media platforms and free-speech campaigners. Its final wording appears to have left both sides unhappy. And many experts say it will change very little for sport and direct no new revenues towards the industry.

Major League Baseball expansion may be on hold for now but a group in Portland continues to push ahead with its plans to build a stadium

Houston Texans owner Bob McNair died on Friday, aged 81, after a long battle with cancer. The NFL team is expected to be taken over by his son Cal McNair, currently the Texans' chief operating officer.

Handing over the rights to name your property isn’t a decision taken lightly by any rights-holder. It can generate a lot of income and create long-lasting associations that are fondly remembered by fans.

Features

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service

Ahead of his appearance at the Sports Decision Makers Summit in Miami on May 7, 23 Capital Co-founder Stephen Duval discusses the way a creative approach to finance has opened the door to funding in the sector.

After hosting the Tour de France's Grand Départ in 2014, Yorkshire is looking to host even more elite cycling events in addition to its very own Tour de Yorkshire, which was created as a legacy event in 2015. Ryan Herman talks to Welcome to Yorkshire's commercial director Peter Dodd about how the organisation plans to develop cycling events in the region.

In association with the International Judo Federation.

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment

Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2

The Danish capital has developed its venues to attract big-ticket events The country has already hosted international competitions with a variety of sports

Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.

Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

Segmented marketing efforts to target different ethnic communities One in three spectators at the tournament will be new to cricket