New York Yankees
Yankees extend radio rights pact with WFAN
MLB club retains long-running tie to Audacy-owned outlet
Alon Werber on opening greater access to live sports streaming through Pixellot
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Alon Werber, Pixellot chief executive. Fisher and Russo also discuss a series of business advancements for the National Women’s Soccer League under new commissioner Jessica Berman, the state of Major League Baseball at the All-Star break, the National Football League’s efforts to place flag football in the 2028 Olympics, last week’s SBC Summit North America, and Major League Baseball’s New York Yankees turning to Legends to sell their jersey patch sponsorship.
Yankees select Legends to manage jersey patch sale
Move is one of the most prominent steps yet in emerging sponsorship space
YES Network enjoys more ratings boosts from Yankees’ success
RSN posting its best marks in years as club rises to top of MLB
FanDuel extends, expands its Yankees agreement
Prominent sportsbook adds betting category to its pact with MLB club
NYC set to roll back vaccine mandate for pro athletes
Adams due to announce policy shift at Citi Field
LIV Golf Investments adds Yankees, Populous executives to events team
The Saudi-backed LIV Golf Investments has appointed Emily Hamel as senior vice-president of global event experiences, while Jeremy Krug has been named senior vice-president of experience design
YES Network sees viewership lift with Yankees’ on-field surge
RSN posts extensive series of audience gains during team's run of torrid play
MLB invests more than $5m in ‘Field of Dreams’ ballpark
Major League Baseball is making a deep financial commitment to ensure its upcoming Field of Dreams game is a success by investing more than $5m (€4.26
Jeter to be subject of planned ESPN documentary series
Many key figures from "The Last Dance" involved in film set for 2022 debut
MLB, Ralph Lauren develop new merchandise collection
Fashion brand makes notable expansion into team-based pro sports
New York to segment stadium seating based on vaccination status
Unrestricted outdoor seating made available to fully vaccinated fans
ESPN follows Marvel-themed NBA game with MLB, Star Wars crossover
ESPN and Star Wars, two sister divisions within the Walt Disney Co
Amazon hires Patrick as global head of sports marketing
Former Nike executive to market company's expanding sports rights
YES Network posts series of ratings records
Yankees' 2021 season opener drives robust viewership
Hyperice extends torrent of sponsorship deals with Yankees pact
Recovery and performance technology brand builds on prior MLB deal
Yankees, YES Network, Amazon revive local streaming plans for 2021
Initial streaming plan for 2020 was scuttled due to Covid-19 pandemic
Player service time issue comes to forefront in MLB
Players denounce admission of manipulation by former Mariners executive