New York Yankees
Major League Baseball’s planned Field of Dreams game, celebrating the famed 1989 movie of the same name, in Dyersville, Iowa, has been rescheduled for August 12, 2021.
High-spending club says it suffered largest financial losses in MLB
League, broadcast partners featuring of two of baseball's most popular teams
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Prominent streaming platform and YES Network investor to simulcast local OTA games
Two new areas at Yankee Stadium follow extended sponsorship between club and Anheuser-Busch InBev
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Powerful player agent Scott Boras nets $814m in player contracts for three players in less than a week
Agreement ties MLB club deeper into travel and tourism industry
The New York Yankees are reportedly looking to partner with e-commerce giant Amazon to become the first Major League Baseball team to offer games to in-market viewers without a cable TV subscription.
Non-competitive games, less attractive matchups make for tough comparisons from 2018
New York Yankees' star outfielder continues to have most popular MLB player jersey with fans
Baseball club adds mobile-based, skip-the-line food and beverage service in advance of wider 2020 rollout
First-ever MLB game in Iowa will use filming site from famed 1989 baseball movie
Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.