New York Yankees
Starr Insurance becomes Yankees jersey patch sponsor
The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
YES Network adds interactive baseball stats to app
YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts
Roadway Moving becomes New York Yankees sponsor
New York City moving service Roadway Moving has agreed a deal to become the official moving and storage partner of Major League Baseball's New York Yankees
DirecTV showing Yankees’ Prime Video broadcasts at commercial locations
DirecTV for Business has reached an agreement with Amazon Prime Video to distribute the entire 20-game slate of New York Yankees Major League Baseball regular-season games being shown on the streaming…
Yankees ink sponsor deal with New York Life
The New York Yankees of Major League Baseball have announced a multi-year agreement with insurance company New York Life in a deal that includes stadium signage and brand presence throughout Yankee Stadium,…
Yankees president Levine joins AC Milan board
Lega Serie A club AC Milan has appointed Randy Levine, president of Major League Baseball's New York Yankees, to its board of directors, furthering the links between the two global sports powerhouses.
Matt Gibbons on entering the sports investment arena with Manhattan West
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Matt Gibbons, managing director of private equity at Manhattan West. Fisher and Russo also discuss the latest infusion of capital for global sports merchandising giant Fanatics, the record-setting contract for Major League Baseball superstar Aaron Judge, dramatic changes within Bally Sports operator Diamond Sports Group, a new round of funding for athlete marketing platform Opendorse, and heightened efforts by Genius Sports to merge live video and sports betting in the United States.
Judge signs record-setting free agent contract with Yankees
Nine-year, $360m pact sets series of new industry marks
AC Milan, Yankees to sell each other’s products
Italian soccer club AC Milan and Major League Baseball’s New York Yankees, building off a recent equity partnership, have agreed to sell one another’s merchandise at each other’s stadiums and stores begin…
Historic Judge home run ball immediately worth millions
Future status of ball caught by Texas-based fan undetermined
Arne Rees on establishing a new sports investment entity
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Arne Rees, co-founder of the newly formed Velocity Capital Management. Fisher and Russo also discuss the $30m (€31.2m) round of funding for Athletes Unlimited, continued change and turbulence in United States college sports, the National Football League’s accelerating push for greater internationalization, collector impacts surrounding the historic home run chase of Major League Baseball superstar Aaron Judge, and heightened legal friction between the PGA Tour and LIV Golf.
Yankees, Amazon to simulcast Judge chase on YES Network
Move made to seek out a greater audience for potential milestone
Judge’s history-making HR chase driving ticket market surge
Demand spikes to see star Yankees outfielder pursue AL record
Tony Knopp on envisioning the future of live events and ticketing
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tony Knopp, co-founder and chief executive of TicketManager. Fisher and Russo also discuss the $238m (€238m) Series E fundraising for New York-based ticketing company SeatGeek, RedBird Capital Partners’ takeover of Italian football club AC Milan in partnership with Major League Baseball’s New York Yankees, expansion of the College Football Playoff, executive Ed Hartman leaving the United States Football League for gaming operator PointsBet, and the business success of MLB’s Atlanta Braves.
YES Network to air encore AC Milan matches following takeover
Yankee Global Enterprises, the parent company of Major League Baseball's New York Yankees, has made an immediate move after acquiring a minority equity stake in AC Milan by securing a deal for the YES…
Yankees, LeBron James-backed fund joining AC Milan ownership
MLB club expands its soccer holdings as part of RedBird Capital-led takeover
Bad Boy Mowers gains title rights to Yankees’ Pinstripe Bowl
Lawn mower manufacturer replaces New Era for college football sponsorship
Grizzlies add Caesars to sports betting portfolio, Yankees partner with Bally’s
The National Basketball Association's Memphis Grizzlies have secured a multiyear sports betting partnership with leading gaming organization Caesars Entertainment, which will include the opening of a Caesars…