Legends
Legends to lead sponsorships for the University of Miami
Pact is among the first for Legends after Sixth Street takeover
Legends’ Shervin Mirhashemi on the firm’s $1.35bn Sixth Street deal
In the latest episode of the SportBusiness Finance Weekly podcast, Shervin Mirhashemi, president and chief executive of Legends, discusses global investment firm Sixth Street's deal to acquire a majority stake in the company for $1.35bn.
Legends sets hospitality sales records at Super Bowl LV
New event mark set for food and beverage sales, as well as for merchandise
Legends targets global growth with Sixth Street deal done
New ownership structure aimed at accelerating international expansion
Legends looks to raise as much as $500m
Borrowing aimed at weathering impact from ongoing Covid-19 pandemic
Sixth Street acquiring majority control of Legends
Global investment firm buys into premium experiences company
MLB set to open new flagship retail store
New shop part of broader league move into new Manhattan headquarters
Real Madrid teams up with Legends for overhaul of retail business
Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…
Legends sets up Global Partnerships division led by Hibbs
US-based sport and entertainment agency Legends has created a global partnerships division led by industry veteran Chris Hibbs, president of the new unit
Turner Sports’ Mollica takes partnerships role at LA 2028 joint venture
Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…
Legends creates new global technology solutions division
Experiential services agency continues expansion with new unit
Legends lands Rugby World Cup retail contract
Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.
Columbus Crew partners with Legends for $230m stadium and training facility
Major League Soccer team Columbus Crew SC is partnering with experiential services agency Legends for project development and commercial sales rights around the team's planned $230m soccer-specific stadium…
MLB London results ‘speak for themselves’
Legends International president Andrew Hampel discusses the MLB International Series between the New York Yankees and Boston Red Sox in London.
General admission fans still paramount, says Legends’ Hampel
Sports rights-holders must remember that the average fan is the real driver of revenue and quality of experience at live matches, says Legends International president Andrew Hampel
MLB London Series hit record per-cap revenues, says Legends’ Andrew Hampel
Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.
Legends white paper #3 | Optimising the game day experience
Nick Price, chief commercial officer at Legends Global Events and Olly Hitchcox, business development director of Legends’ UK F&B partners Absolute Taste, deliver key insights into optimising the fan experience.