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Legends International president Andrew Hampel discusses the MLB International Series between the New York Yankees and Boston Red Sox in London.

Nick Price, chief commercial officer at Legends Global Events and Olly Hitchcox, business development director of Legends’ UK F&B partners Absolute Taste, deliver key insights into optimising the fan experience.
Events

Legends International’s Florent Coulon and Samin Macdonald deliver five insights to the ticket and hospitality sales sector.
Stadia

Legends International has helped redefine the stadium experience. The firm’s Richard Cheesman and Martin Jennings identify four key trends

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Rugby Union
Licensing and Merchandising

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.
Football
Stadia

Major League Soccer team Columbus Crew SC is partnering with experiential services agency Legends for project development and commercial sales rights around the team's planned $230m soccer-specific stadium…
Football
Events

Sports rights-holders must remember that the average fan is the real driver of revenue and quality of experience at live matches, says Legends International president Andrew Hampel
Baseball
Stadia

Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.