Legends
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MLB London results ‘speak for themselves’
Legends International president Andrew Hampel discusses the MLB International Series between the New York Yankees and Boston Red Sox in London.
Legends white paper #3 | Optimising the game day experience
Nick Price, chief commercial officer at Legends Global Events and Olly Hitchcox, business development director of Legends’ UK F&B partners Absolute Taste, deliver key insights into optimising the fan experience.
Legends White Paper #2 | Delivering sales above forecast
Legends International’s Florent Coulon and Samin Macdonald deliver five insights to the ticket and hospitality sales sector.
White paper | Redefining the live sports experience
Legends International has helped redefine the stadium experience. The firm’s Richard Cheesman and Martin Jennings identify four key trends
Legends lands Rugby World Cup retail contract
Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.
Columbus Crew partners with Legends for $230m stadium and training facility
Major League Soccer team Columbus Crew SC is partnering with experiential services agency Legends for project development and commercial sales rights around the team's planned $230m soccer-specific stadium…
General admission fans still paramount, says Legends’ Hampel
Sports rights-holders must remember that the average fan is the real driver of revenue and quality of experience at live matches, says Legends International president Andrew Hampel
MLB London Series hit record per-cap revenues, says Legends’ Andrew Hampel
Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.