Legends

Football
Stadia

Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Tennis
Events

The BNP Paribas Open has unveiled a series of upgraded amenities, food and drink options, new commercial partners, and an enhanced retail offering ahead of the 2023 men's and women's tennis tournament, …
Ice Hockey
Finance & Law

Pact adds to flurry of activity this year with emerging sports and properties
NFL
Sponsorship & Marketing

The Tampa Bay Buccaneers have signed a strategic partnership with premium experiences company Legends, which is focused on helping the National Football League team achieve commercial growth in Germany, …
Multiple Sports
Industry Moves

Premium experiences company Legends has furthered its global expansion plans by appointing Jesus Bueno as managing director of Iberia
cornhole
Finance & Law

The American Cornhole League has announced a strategic partnership with premium experiences company Legends which is designed to drive commercial growth for the league
Multiple Sports
Industry Moves

Former Foot Locker executive to lead division for premium experiences company
US College Sport
Licensing & Merchandising

Northwestern University athletics department has secured a multiyear partnership with premium experiences company Legends, which will manage premium seating, ticket sales, marketing and business intelligence …
Multiple Sports
Industry Moves

Premium experiences company Legends has expanded its executive ranks by appointing Melvin Lenzy as chief brand and innovation officer, and Matt O’Neil as chief content and experience officer.
Cycling
Finance & Law

Company to provide range of services to and invest in velodrome racing entity
Rugby Union
Licensing & Merchandising

World Rugby and its global master licensee, the IMG agency, have appointed premium experiences firm Legends as the official retail partner and operator for the 2023 Rugby World Cup in France
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Alon Werber, Pixellot chief executive. Fisher and Russo also discuss a series of business advancements for the National Women’s Soccer League under new commissioner Jessica Berman, the state of Major League Baseball at the All-Star break, the National Football League’s efforts to place flag football in the 2028 Olympics, last week’s SBC Summit North America, and Major League Baseball’s New York Yankees turning to Legends to sell their jersey patch sponsorship.
Premium
Baseball
Sponsorship & Marketing

Move is one of the most prominent steps yet in emerging sponsorship space
US College Sport
Licensing & Merchandising

Indiana University's athletics department has secured a multiyear online and bricks-and-mortar merchandise partnership with premium experiences company Legends
Football
Sponsorship & Marketing

The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
Football
Fan Engagement

LaLiga, organising body of the top two divisions of Spanish club football, has partnered with and invested in sports museum developer Legends
Ultimate Disc
Finance & Law

Premium experiences company aligns with ultimate disc league