Legends

In the latest episode of the SportBusiness Finance Weekly podcast, Shervin Mirhashemi, president and chief executive of Legends, discusses global investment firm Sixth Street's deal to acquire a majority stake in the company for $1.35bn.

New event mark set for food and beverage sales, as well as for merchandise

New ownership structure aimed at accelerating international expansion

Borrowing aimed at weathering impact from ongoing Covid-19 pandemic

Global investment firm buys into premium experiences company

New shop part of broader league move into new Manhattan headquarters

Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…

US-based sport and entertainment agency Legends has created a global partnerships division led by industry veteran Chris Hibbs, president of the new unit

Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…

Experiential services agency continues expansion with new unit

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.

Major League Soccer team Columbus Crew SC is partnering with experiential services agency Legends for project development and commercial sales rights around the team's planned $230m soccer-specific stadium…

Legends International president Andrew Hampel discusses the MLB International Series between the New York Yankees and Boston Red Sox in London.

Sports rights-holders must remember that the average fan is the real driver of revenue and quality of experience at live matches, says Legends International president Andrew Hampel

Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.

Nick Price, chief commercial officer at Legends Global Events and Olly Hitchcox, business development director of Legends’ UK F&B partners Absolute Taste, deliver key insights into optimising the fan experience.