Juventus
Parimatch acquires digital overlay branding rights in Juventus deal
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
Covid-19 sees losses deepen for Juventus, Raffles named regional sponsor
Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.
Lavazza signs wide-ranging deal with Italian champions Juventus
Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement
London fund Lindsell Train bets big on sport and entertainment rebound
London-based fund manager Lindsell Train has shown its confidence that the sports and entertainment sectors can bounce back from the Covid-19 pandemic, buying $90m of stock in the sectors in the second…
Deals with European football quartet drive Twitch push into traditional sports
Twitch, the Amazon-owned online streaming platform primarily associated with esports, has made its most significant move yet in ‘traditional’ sports with the creation of a standalone sports vertical on …
Juventus is latest football club to launch TikTok channel
Italian football club Juventus has launched its own channel on the short-form video service TikTok.
The official account will provide behind-the-scenes content
Cygames returns to brand Juventus back-of-shirt asset
Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season
Juventus launches revamped digital ecosystem developed with Deltatre
Juventus has unveiled a new “digital ecosystem”, including a new official website and mobile app, launched together with Turin-based technology company Deltatre.
Asian football fan clubs cry out for live digital experiences during shutdown
SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.
Coronavirus update: Wimbledon to be cancelled, F1 could race into January 2021, and more
Wimbledon will be cancelled for the first time since World War II, according to German Tennis Federation vice-president Dirk Hordorff. The event is scheduled to begin June 29
Juventus buoyed by €103m Allianz extension to 2030
Italian football giants Juventus have expanded and extended their naming rights and sponsorship contract with global financial services company Allianz.
The new deal is worth €103.1
Italy’s antitrust authority opens investigations into nine Serie A clubs over ticket sales
The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has opened investigations into nine Serie A football clubs over unfair, or “vexatious”, contract terms in the…
Ganten renews Juventus sponsorship for three more years
Chinese mineral water brand Ganten has extended its Official Water deal with Italian Serie A club Juventus until the end of the 2022-23 season
Juventus and Astralis partner to form esports team
Italian Serie A club Juventus has partnered with Astralis Group, one of the world's most successful esports organisations, to create a new esports team
Juventus extends global deal with Linglong Tire
Italian Serie A football club Juventus has agreed a three-year extension to its deal with Chinese tyre manufacturer Linglong
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
Juventus and Coca-Cola enter Italy-based agreement
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio.
The agreement is focused on the Italian market and will incorporate multiple activations
Jeep pays Juventus extra €25m per season, starts early renewal talks
Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8