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Lavazza signs wide-ranging deal with Italian champions Juventus

Gonzalo Higuain of Juventus celebrates after scoring his team's first goal during the Serie A match between Juventus and AS Roma at Allianz Stadium on August 01, 2020 in Turin, Italy. (Photo by Daniele Badolato - Juventus FC/Juventus FC via Getty Images)

Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement