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Parimatch acquires digital overlay branding rights in Juventus deal

Gonzalo Higuain of Juventus in action during the Uefa Champions League round of 16 second leg match between Juventus and Olympique Lyon at Allianz Stadium on August 07, 2020 in Turin, Italy. (Photo by Filippo Alfero - Juventus FC/Juventus FC via Getty Images)

Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus