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Infront seals first Serie A deal as Arena retains rights in Balkans

Croatia's Marcelo Brozovic of Inter Milan during Serie A match against Juventus (Photo by Chris Ricco/Getty Images)

The Infront agency has finalised its first Serie A media-rights deal since taking over from rival IMG as the league’s international rights-holder, sealing a deal in the Balkans with pay-television broadcaster A…