Twitch, the Amazon-owned online streaming platform primarily associated with esports, has made its most significant move yet in ‘traditional’ sports with the creation of a standalone sports vertical on …
Genius Sports engaged to drive Canadian football growth
Data and technology company Genius Sports has expanded its association with Canadian football through a new strategic partnership with Mediapro Canada, which manages global and domestic media rights to…
Xiaohongshu agrees sports deals with CCTV, women’s football team
Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team
Ringier Sports fills Challenge League title sponsorship vacancy with Dieci
The Swiss Football League has signed up pizza and pasta restaurant and delivery service Dieci as the title sponsor of its Challenge League
Grifols becomes sixth sponsor of Uefa women’s football
Healthcare company Grifols has signed as a sponsor of Uefa women’s football properties in a four-year deal running to 2025.