European Sponsorship Association (ESA)

Artificial intelligence has emerged as one of the key compelling trends influencing the continued growth of the sponsorship industry, according to members of the European Sponsorship Association (ESA).

Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92b

The European sponsorship market bounced back in 2021 but is still valued below pre-pandemic levels, according to new research

European sponsorship industry confidence has reached its highest level since the Covid-19 pandemic struck in spring 2020, according to the European Sponsorship Association's ‘Sponsorship Sentiment Tracker’.

The ESA Diploma is celebrating its 10th anniversary this year. Course director Peter Raymond looks back on a decade of success, and forward to even further growth.

The European Sponsorship Association elected three new directors to the ESA board at today’s online Annual General Meeting.

Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the Eur…

European sponsorship industry confidence has reached its highest level since the European Sponsorship Association (ESA) began tracking sentiment at the start of the Covid-19 pandemic last year

The impact of the Covid-19 pandemic caused a 23-per-cent contraction in the European sponsorship market, according to research conducted for the '2021 ESA Sponsorship Market Overview'

The latest European Sponsorship Association (ESA) Sponsorship Sentiment Tracker shows the overall health of the European sponsorship industry has taken a hit

The European Sponsorship Association (ESA) has reported a “sharp rise in confidence” across both the UK and continental Europe in the third wave of its sponsorship industry-wide survey.

A survey by the European Sponsorship Association (ESA) has revealed a mood of ‘cautious optimism’ among stakeholders in sponsorship as sport and entertainment returns from the hiatus forced by the Cov…

Research from the European Sponsorship Association (ESA) has revealed confidence in the long-term health of the sponsorship industry, despite Covid-19

The overall value of the European sponsorship market by volume rose by 1

Matthew Glendinning, Editor of SportBusiness International sister publication Sports Sponsorship Insider, rounds up they key issues raised at this year’s ESA (European Sponsorship Association) Sponsorship Summit in London.

The European Sponsorship Association (ESA) has announced that Fru Hazlitt and Patrick Nally will deliver keynote speeches at the 2014 ESA Sponsorship Summit in London on April 3.

The deadline for entries into the 2013 ESA Excellence Awards closes on November 4.