Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92bn) to €29.05bn, with the sports sector achieving a record high of €20.69bn.
The total volume remained more than €1bn lower than pre-pandemic levels in 2018 and 2019. A record of €30.69bn was measured in 2019.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
