Nielsen Sports
Study: European sports sponsorship market grows to record €20.7bn
Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92b
Jon Stainer on extracting new understandings from a rapidly changing media landscape
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Jon Stainer, managing director of Nielsen Sports in North America. Fisher and Russo also discuss significant schedule and ownership developments from the National Football League’s recent Fall Meetings, major moves by TelevisaUnivision and Peacock in US Spanish-language sports media, National Basketball Association superstar Kevin Durant’s entry into Major League Pickleball team ownership, FuboTV’s shuttering of its sportsbook operations, and the planned new stadium for the NFL’s Tennessee Titans.
SportBusiness joins packed conference agenda at Sports Matters 2022
SportBusiness is leading two conference panels at this year's All That Matters - Sports Matters conference in Singapore, taking place September 26-28
Amazon ‘TNF’ ratings to be measured by Nielsen
Amazon has secured a landmark three-year agreement with American data and information company Nielsen to measure Prime Video's exclusive National Football League Thursday Night Football telecasts
Australian Open hails economic impact and audience numbers reported by Nielsen
The Australian Open tennis grand slam generated more than A$405m ($287m/€278m) in economic activity in the state of Victoria during the pandemic-afflicted years of 2021 and 2022, according to a report b…
Sports Matters Academy | Data Matters
Careers and education-focused discussion on the use of data in the sports industry, with expert insight from Nielsen.
Sports Matters Academy discusses data with Nielsen
The third module of educational series Sports Matters Academy takes place today, March 24, and will focus on the use of data in the sports industry
Nielsen and Fnatic study shows growing value of esports sponsorships
A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.
Latest F1 global survey shows strong gains in fan base
Research indicates property's demographics growing younger and more diverse