European Sponsorship Association (ESA)

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Matthew Glendinning, Editor of SportBusiness International sister publication Sports Sponsorship Insider, rounds up they key issues raised at this year’s ESA (European Sponsorship Association) Sponsorship Summit in London.

The European Sponsorship Association (ESA) has reported a “sharp rise in confidence” across both the UK and continental Europe in the third wave of its sponsorship industry-wide survey.

A survey by the European Sponsorship Association (ESA) has revealed a mood of ‘cautious optimism’ among stakeholders in sponsorship as sport and entertainment returns from the hiatus forced by the Cov…

Research from the European Sponsorship Association (ESA) has revealed confidence in the long-term health of the sponsorship industry, despite Covid-19

The overall value of the European sponsorship market by volume rose by 1