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Latest ESA survey indicates confidence dip within sponsorship industry

(Photo by Simon Stacpoole/Offside/Offside via Getty Images)

The latest European Sponsorship Association (ESA) Sponsorship Sentiment Tracker shows the overall health of the European sponsorship industry has taken a hit.

The results indicate rising Covid-19 infections have prompted a fall in confidence across all areas of the industry by 0.4 points from the last wave of the tracker, where confidence was at a record high of 6.7/10.

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