HomeNewsSponsorship & MarketingMultiple SportsEurope

ESA: European sponsorship bounces back in 2021, remains below pre-pandemic levels

(Photo by Claudio Villa/Getty Images)

The European sponsorship market bounced back in 2021 but is still valued below pre-pandemic levels, according to new research.

The 2022 ESA Sponsorship Market Overview, conducted by the European Sponsorship Association in cooperation with Nielsen, reveals the market grew 17.8 per cent over the last twelve months, rising to €27.85bn ($30.88bn).

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here