The overall value of the European sponsorship market by volume rose by 1.9 per cent over the course of 2019, according to the latest Sponsorship Market Overview from the European Sponsorship Association and Nielsen Sports.
Sponsorship volume broke the €30bn ($32.4bn) barrier in 2019, with brands spending €30.7bn in total on rights fees. The numbers take into account all sponsorship across the continent, sporting and otherwise, although sport partnerships made up over two-thirds of the total.
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