Cryptocurrency company is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Arena

Despite falling short of the NWSL playoffs in an injury-riddled debut season, Angel City FC has set a powerful foundation through a series of unique, mission-oriented business practices. Shawn Medow reports.'s billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.

Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the cryptocurrency company fell through at the last moment.

Anschutz Entertainment Group has announced a “nine-figure investment” in large-scale improvements and property upgrades at

Already billed as 'Formula 1's Super Bowl,' the inaugural Miami GP has become one of the most-anticipated races on the F1 schedule as well as a sought-after sports sponsorship asset. Bob Williams reports.

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.

Cryptocurrency platform has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8

Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform The deal sees has joined fellow cryptocurrency platform FTX in buying a Super Bowl commercial next February as part of the industry's expansive marketing push into the North American sports landscape

National Women's Soccer League expansion team Angel City FC has brought in cryptocurrency exchange as club’s official cryptocurrency and nonfungible token (NFT) partner.

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform as a sponsor of its Copa Libertadores club competition. The deal makes Crypto

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sorare chief executive and co-founder Nicolas Julia and chief operating officer Ryan Spoon. Fisher and Russo also discuss the record-setting naming rights agreement in Los Angeles, California, between Anschutz Entertainment Group and cryptocurrency company, global sports data company Sportradar’s large-scale contract renewal with the National Basketball Association, and Fenway Sports Group’s advancing efforts to purchase the National Hockey League’s Pittsburgh Penguins.

Agreement sets a new highwater mark in US sports naming rights

The National Basketball Association's Philadelphia 76ers have unveiled the team's inaugural Legacy NFT (non-fungible token) Collection in partnership with official jersey patch partner

Cryptocurrency platform and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs). Crypto

Hong Kong-based exchange extends active run of sports sponsorships

Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange The deal names Crypto.c