The International Ice Hockey Federation has become the latest sports property to sign as a sponsor

Lega Serie A has become the first major football league to take a step into the rapidly-growing NFT market. It hopes to utilise its deal with for the 2021 Coppa Italia final as a case study to convince its clubs to collectivise rights around NFTs, allowing for a longer term sponsorship agreement with the brand.

Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…

Aston Martin has continued its sponsorship drive ahead of its return to the Formula 1 grid, claiming a first through a deal with cryptocurrency platform, Crypto