Crypto.com

Multiple Sports
Sponsorship & Marketing

Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
Football
Sponsorship & Marketing

Despite falling short of the NWSL playoffs in an injury-riddled debut season, Angel City FC has set a powerful foundation through a series of unique, mission-oriented business practices. Shawn Medow reports.
Multiple Sports
Sponsorship & Marketing

Crypto.com's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.
Football
Sponsorship & Marketing

Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the Crypto.com cryptocurrency company fell through at the last moment.
Multiple Sports
Stadia

Anschutz Entertainment Group has announced a “nine-figure investment” in large-scale improvements and property upgrades at Crypto.com
Motorsport
Events

Already billed as 'Formula 1's Super Bowl,' the inaugural Miami GP has become one of the most-anticipated races on the F1 schedule as well as a sought-after sports sponsorship asset. Bob Williams reports.
Multiple Sports
Finance & Law

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.
Motorsport
Sponsorship & Marketing

Cryptocurrency platform Crypto.com has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8
Australian Rules Football
Sponsorship & Marketing

Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal sees Crypto.com
NFL
Media

Crypto.com has joined fellow cryptocurrency platform FTX in buying a Super Bowl commercial next February as part of the industry's expansive marketing push into the North American sports landscape
Football
Licensing & Merchandising

National Women's Soccer League expansion team Angel City FC has brought in cryptocurrency exchange Crypto.com as club’s official cryptocurrency and nonfungible token (NFT) partner.
Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sorare chief executive and co-founder Nicolas Julia and chief operating officer Ryan Spoon. Fisher and Russo also discuss the record-setting naming rights agreement in Los Angeles, California, between Anschutz Entertainment Group and cryptocurrency company Crypto.com, global sports data company Sportradar’s large-scale contract renewal with the National Basketball Association, and Fenway Sports Group’s advancing efforts to purchase the National Hockey League’s Pittsburgh Penguins.
Multiple Sports
Sponsorship & Marketing

Agreement sets a new highwater mark in US sports naming rights
Basketball
Fan Engagement

The National Basketball Association's Philadelphia 76ers have unveiled the team's inaugural Legacy NFT (non-fungible token) Collection in partnership with official jersey patch partner Crypto.com.
Mixed Martial Arts
Fan Engagement

Cryptocurrency platform Crypto.com and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs). Crypto
Basketball
Sponsorship & Marketing

Hong Kong-based exchange extends active run of sports sponsorships
Esports
Sponsorship & Marketing

Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com. The deal names Crypto.c