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Crypto.com joins FTX in buying Super Bowl LVI ad

(Credit: Getty Images)

Crypto.com has joined fellow cryptocurrency platform FTX in buying a Super Bowl commercial next February as part of the industry's expansive marketing push into the North American sports landscape.

The two companies will pay a record $6.5m (€5.74m) to NBCUniversal for a 30-second slot for the National Football League’s Super Bowl LVI, which will be played at SoFi Stadium in Los Angeles, California, on February 13, 2022.

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