Super Bowl LVI

League's standard contingency planning assumes greater prominence amid virus has joined fellow cryptocurrency platform FTX in buying a Super Bowl commercial next February as part of the industry's expansive marketing push into the North American sports landscape

League looks to tie further into Los Angeles site for upcoming title game

Network reaches record pricing for recent sales of inventory

Current sales pacing for NFL title game running far ahead of industry norms

NBCUniversal is reportedly seeking a record $6m for a 30-second advertising slot for Super Bowl LVI, which is scheduled to be held on February 13, 2022, at SoFi Stadium in Los Angeles

Telemundo Deportes has secured the exclusive Spanish-language rights in the United States to Super Bowl LVI, which will be staged on February 13, 2022, at SoFi Stadium in Los Angeles, California