Super Bowl LVI

Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia

Concessions and merchandise spending sets new mark for full-capacity Super Bowl

Rams' dramatic comeback victory generates best US viewership in five years

Reclusive billionaire owner sees team win NFL title in its own home venue

This year's Super Bowl, the first full-stadium staging of the National Football League's title game in two years, will see a sharply heightened hospitality and experiential offering from league partner On Location. US Editor Eric Fisher reports.
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Commissioner said the league "fell short" in fostering diversity in recent hiring cycles

Online retail giant to run ad during NFL title game touting upcoming coverage

Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com

AGA research finds sharp upward spike in projected activity for NFL title game

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Dave VanEgmond, founder and chief executive of Bettor Capital. Fisher and Russo also discuss the historic $75m capital raise for the Women’s National Basketball Association, the departure of WarnerMedia News & Sports chairman Jeff Zucker, mounting off-field issues for the National Football League ahead of the upcoming Super Bowl LVI, and the start of the Beijing Olympics.
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Social media platform Twitter is looking to make a marketing splash at Super Bowl LVI by displaying fans' tweets on the LED roof of SoFi Stadium in Inglewood, California

Multiple held-back units sell for $7m each

The National Football League's Los Angeles Rams are looking to capitalize on their appearance at Super Bowl LVI in their home venue, SoFi Stadium, on February 13 to significantly grow the team's local …

League advances upon digital collectible program introduced in regular season

League, social media platform experiment with digital clothing in the metaverse

Full stadium capacity, vaccines present different market forces compared to a year ago

League's standard contingency planning assumes greater prominence amid virus