Wales
WRU lands Vodafone as principal sponsor of women’s team
The Welsh Rugby Union has signed a sponsorship deal with UK telecoms company Vodafone, with the wide-ranging agreement to focus on growing the game for women and girls
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
England and Wales unveil FIH World Cup bid plan, CSM awarded commercial role
England Hockey and Hockey Wales have laid out plans to take the sport to new fans and new cities through the unveiling of a bid concept for the 2026 Men’s Hockey World Cup that includes Tottenham Hotspur S…
Welsh FA targets growth in commercial revenues on back of World Cup qualification
FAW targets annual revenues of £30m by 2028, double current levels
Sponsorship income currently ‘undervalued’ by £3m per year
Ass
Premium
S4C follows Uefa national teams deal with FAW rights extension
Welsh public-service broadcaster S4C has agreed a four-year extension to its rights deal with the Football Association of Wales for domestic club competitions
Welsh-language broadcaster S4C extends Uefa rights deal
Welsh public-service broadcaster S4C has extended its deal with Uefa, European football’s governing body, for free-to-air rights to the national team’s matches.
Castore furthers rugby presence with Scarlets deal
Castore has signed its latest kit supply deal in rugby union with Welsh club Scarlets
Four countries in contention to host 2022-23 Nations League finals
Belgium, Poland, the Netherlands and Wales have declared an interest in hosting the 2022-23 edition of the Uefa Nations League finals
Principality Stadium to host UK’s first major WWE event in 30 years
Cardiff’s Principality Stadium will host the first major WWE stadium event in the UK for more than 30 years, it has been announced.
Cardiff Rugby adds Ogi as on-shirt sponsor
United Rugby Championship team Cardiff Rugby has announced broadband company Ogi as a new on-kit sponsor.
The three-season deal will begin with the 2022-23 season
WRU’s latest Admiral renewal includes national leagues’ title deal
The Welsh Rugby Union has signed a renewal to its sponsorship contract with Admiral which expands the association to include title sponsorship of Wales’ national rugby union leagues.
Watmore departs as ECB chairman
The England and Wales Cricket Board (ECB) has announced that Ian Watmore will step down as chairman a little under 12 months into a five-year term in the position
Optus lands rights to Uefa Women’s World Cup qualifiers
Telco Optus has acquired exclusive rights in Australia to select European qualification matches for the 2023 Fifa Women’s World Cup.
United Rugby Championship adds to FTA coverage with BBC, S4C deals
The United Rugby Championship, the rebranded tournament previously known as Pro14, has agreed a deal for UK public-service broadcaster the BBC to show the tournament in Wales and Northern Ireland, as well…
Swansea City opts for local approach in 10-year stadium naming rights deal
Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea
Stats Perform extends data rights deal with ECB
Sports data and technology company Stats Perform has signed a four-year extension to its official data agreement with the England and Wales Cricket Board (ECB)