Wales
Vodafone doubles up Six Nations exposure with Wales shirt deal
Vodafone has secured the front-of-shirt and back-of-short sponsorship rights to the Welsh men’s national rugby union team to add to its existing investment in the top tier of the sport through a shirt d…
Wales internationals to remain on S4C until 2028
Welsh public-service broadcaster S4C has agreed a deal with subscription streaming service Viaplay to show Wales’ qualifiers for the 2026 Fifa World Cup and Uefa Euro 2028, as well as the Uefa Nations L…
Patel to depart ECB amid questions over The Hundred
The England & Wales Cricket Board (ECB) has announced that Sanjay Patel, managing director of The Hundred, will leave the governing body following the conclusion of this year’s competition.
Welsh Rugby Union CEO departs amid workplace scandal
Steve Phillips has resigned from his position as chief executive of the Welsh Rugby Union (WRU) in the wake of the fallout from a report into an alleged toxic workplace environment at the governing body
Sponsors call out ‘extremely concerning’ WRU bullying allegations
Welsh Rugby Union (WRU) top-tier sponsors Principality, Admiral and Vodafone have publicly called out allegations of bullying and discrimination within the governing body and demanded that immediate action…
ECB names former Surrey, Somerset CEO Gould as new chief executive
The England and Wales Cricket Board (ECB) has appointed Richard Gould as its new chief executive
WRU lands Vodafone as principal sponsor of women’s team
The Welsh Rugby Union has signed a sponsorship deal with UK telecoms company Vodafone, with the wide-ranging agreement to focus on growing the game for women and girls
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
England and Wales unveil FIH World Cup bid plan, CSM awarded commercial role
England Hockey and Hockey Wales have laid out plans to take the sport to new fans and new cities through the unveiling of a bid concept for the 2026 Men’s Hockey World Cup that includes Tottenham Hotspur S…
Welsh FA targets growth in commercial revenues on back of World Cup qualification
FAW targets annual revenues of £30m by 2028, double current levels
Sponsorship income currently ‘undervalued’ by £3m per year
Ass
S4C follows Uefa national teams deal with FAW rights extension
Welsh public-service broadcaster S4C has agreed a four-year extension to its rights deal with the Football Association of Wales for domestic club competitions
Welsh-language broadcaster S4C extends Uefa rights deal
Welsh public-service broadcaster S4C has extended its deal with Uefa, European football’s governing body, for free-to-air rights to the national team’s matches.
Castore furthers rugby presence with Scarlets deal
Castore has signed its latest kit supply deal in rugby union with Welsh club Scarlets
Four countries in contention to host 2022-23 Nations League finals
Belgium, Poland, the Netherlands and Wales have declared an interest in hosting the 2022-23 edition of the Uefa Nations League finals
Principality Stadium to host UK’s first major WWE event in 30 years
Cardiff’s Principality Stadium will host the first major WWE stadium event in the UK for more than 30 years, it has been announced.
Cardiff Rugby adds Ogi as on-shirt sponsor
United Rugby Championship team Cardiff Rugby has announced broadband company Ogi as a new on-kit sponsor.
The three-season deal will begin with the 2022-23 season
WRU’s latest Admiral renewal includes national leagues’ title deal
The Welsh Rugby Union has signed a renewal to its sponsorship contract with Admiral which expands the association to include title sponsorship of Wales’ national rugby union leagues.