United Kingdom

Football
Sponsorship & Marketing

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Tennis
Sponsorship & Marketing

The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Rugby Sevens
Media

World Rugby has secured a broadcast deal in the UK and Ireland for its relaunched sevens series in a two-season agreement with TNT Sports
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Multiple Sports
Host Broadcast & Production

The IMG agency is undertaking a consultation process with staff with a view to making up to 35 layoffs at its studios business
Football
Media

England’s FA Cup is returning to pay television after the Football Association awarded a range of rights to TNT Sports from 2025-26 to 2028-29 with a “selected” number of matches to remain on free-to-air television.
Football
Sponsorship & Marketing

PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.
Netball
Media

The UK’s Netball Super League (NSL) has landed a visibility boost in new rights deals with incumbent rights-holder Sky and public-service broadcaster the BBC.
Rugby League
Media

English rugby league's top-tier Super League is to receive its largest ever international exposure for the forthcoming 2024 season through the addition of six broadcast agreements.
Athletics
Media

UK Athletics has agreed a domestic media rights deal with public-service broadcaster the BBC for its 2024 major events series, providing much-needed exposure for the governing body as it seeks new investment from sponsors.
Multiple Sports
Industry Moves

The IMG agency has recruited James Clement from UK pay-television broadcaster Sky to lead technology and operations for its production studios business
Motorsport
Events

The British Grand Prix has become the latest of Formula 1’s historic circuits to secure its long-term place on the calendar, with today’s (Thursday’s) news of a 10-year contract extension also ensuring that all current races have deals in place beyond the forthcoming 2024 season.
Multiple Sports
Media

The average UK viewing time for women’s sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women’s World Cup.
Rugby League
Media

Super League, the top tier of rugby league in the UK, will receive live coverage on the BBC for the first time after the public-service broadcaster struck a new three-year deal with Rugby League Commercial, the league’s commercial rights-holder.
Football
Industry Moves

Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC
Cycling
Sponsorship & Marketing

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.
Football
Sponsorship & Marketing

Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.
Football
Sponsorship & Marketing

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T