United Kingdom

Amazon has revealed that its debut coverage of football’s Premier League this week led to a record number of new sign-ups to its Prime subscription service.

Premier League club Manchester City has signed a new training kit sponsor, agreeing a deal with online gambling platform Marathonbet.

Formula One motor-racing team McLaren has signed a multi-year sponsorship deal with audio products manufacturer Klipsch

The Michigan Wolverines and Kentucky Wildcats will play a college basketball game at London's O2 Arena in December 2020 as part of a three-year deal between the university athletic programs

The Professional Jockeys’ Association (PJA) is looking for a replacement for long-serving sponsor Stobart following the end of its relationship with the logistics firm.

Tottenham Hotspur and England footballer Dele Alli has appointed Base Soccer Agency, a division of global sports agency CAA Sports, for on-pitch representation

Premier League football club Tottenham Hotspur has extended its sponsorship contract with luxury fashion brand Hugo Boss

The Rugby Football Union (RFU) has posted group revenues of £213.2m ($297.1m/€251.4m) for the 2018-19 season, up by £40.8m

Swiss football club BSC Young Boys has signed up biotech business CSL Behring as its new stadium sponsor

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.

Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.

Battery brand Duracell has agreed a media buy with Amazon Prime and short-term digital content deal with Premier League club Chelsea in a campaign devised to coincide with Amazon Prime Video’s Live Premier L…

Liverpool football club launched on Tuesday a ‘paid-for’ membership option on its YouTube channel, becoming the first global sports team to utilise the feature on the social platform.

Eurovision Services, the business arm of the European Broadcasting Union consortium of public-service broadcasters, has been selected by Premier League Productions (PLP) as the principal global distributor…

Marc Hope, director of rights marketing at The Sports Consultancy, has left his position after just under five years at the London-based agency and consultancy

Amazon has enlisted the services of an Israeli artificial intelligence (AI) company, WSC Sports, to produce an interactive replay function in its coverage of the English Premier League which begins this…

Football’s English Premier League has claimed another win in the fight against piracy of its content after one Briton and a Thai national pleaded guilty to infringing its copyright in Thailand.

The English Football Association, which has been working on feasibility studies for a potential joint United Kingdom-Ireland bid to host the 2030 Fifa World Cup, said that a bid would be "very credible"…

Trevor East, the experienced sports media executive and former chairman of the Pitch International agency, has joined the board of directors at English football side Plymouth Argyle

The Rugby Football Union (RFU), the governing body of rugby union in England, has today (Friday) announced that Nigel Melville will step down as the organisation's professional rugby director in December

Liverpool has today (Friday) opened a first-stage public consultation exercise to share ideas for the proposed expansion of the Anfield Road Stand, which would increase the capacity of the Premier League…

Amazon has held talks with a range of internet service providers as it looks to ensure its debut coverage of football’s English Premier League does not meet any technical problems next week.

EventScotland and Tourism and Events Queensland (TEQ) have signed a Memorandum of Understand (MoU) designed to drive best practice in the securing and delivering of major sporting, cultural and business…

Exclusive broadcast rights to the 2019 and 2020 editions of the Fifa Club World Cup have been acquired by beIN Media Group, the Qatar-based pay-TV broadcaster, across the Middle East and North Africa

Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m

UK club competition the Vitality Netball Superleague has appointed experienced cricket executive Steve Elworthy as its new independent chair, with his remit to ensure it becomes, and then remains, a world-class…

Ineos Team UK, the British challenger for the America’s Cup, has agreed a deal to operate the Great Britain team in fledgling sailing series SailGP.

UK pay-television broadcaster Sky’s head of sports-rights acquisitions, Richard Verow, has left the company. He decided to leave to pursue another opportunity, Sky told SportBusiness Media on Tuesday.

Brazilian football club Goiás has added electronics company Philco to its shirt sponsorship portfolio.

At The Races, the digital arm of UK pay-television broadcaster Sky Sports Racing, has agreed a multi-year turnover-based streaming and data deal with bookmaker Betfred

UK Athletics (UKA) will be forced into opening a fresh search for a chief executive after announcing today (Monday) that Zara Hyde Peters will not take up the position as planned due to concerns raised…

AMB Sports and Entertainment (AMBSE), the parent company of Major League Soccer team Atlanta United and the National Football League's Atlanta Falcons, has bought a minority stake in Scottish Premiership …

The British & Irish Lions has appointed the Rugby Football Union’s Tom Halsey as commercial director, as preparations step up for the 2021 tour to South Africa.

This weekend’s final regular-season event from the International Swimming League, the new franchise-based competition, is to be streamed live by the BBC, the UK public-service broadcaster.

UK subscription broadcaster Premier Sports has widened its reach by agreeing a carriage deal with streaming service netgem.tv. The tie-up will allow netgem