United Kingdom

Features
News
Media Rugby Union

Six Nations Rugby, the organising body of the annual national team tournament, has slightly delayed to February the restart of its sales process for broadcast rights in the UK to the Six Nations and Autumn…
Industry Moves Multi-Sport

Sponsorship research professional Mark Cornish has been named as the new commercial director, EMEA, for the customer relationship management software provider KORE Software
Sponsorship & Marketing Hockey

England Hockey and Great Britain Hockey have signed a wide-ranging sponsorship deal with private medical insurance brand Vitality for their women's teams
Media Multi-Sport

The Welsh arm of UK production company Whisper has strengthened its presence in the country by acquiring broadcast production firm Lens 360
Media Motorsport

UK pay-television broadcaster Sky has become the latest broadcaster to acquire rights to Extreme E, the electric off-road racing series
Sponsorship & Marketing Cricket

LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
Media Multi-Sport

British consumers can no longer access live sport via their pay-television subscriptions while abroad in European Union member states, as EU Portability Regulations no longer apply to UK providers after…
Sponsorship & Marketing Rugby Union

Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover
Events Rugby Union

European Professional Club Rugby (EPCR) has announced the suspension of its Champions Cup and Challenge Cup competitions after the French government ruled that the participation of Top 14 clubs at the…

Latest Features

View All
Football
Finance & Law

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
Football
Sponsorship & Marketing

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Tennis
Events

Mick Desmond, outgoing commercial and media director for the All England Lawn Tennis Club, talks to SportBusiness about his plans to retire at the end of the 2021 championships and his hopes that his successor will respect his commercial legacy.
Multi-Sport
Finance & Law

Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working with private equity investors
Sponsorship & Marketing Rugby

English rugby club Saracens has filled its headline sponsor designation with financial trading company StoneX in a deal brokered by sports marketing agency Pitch International
Industry Moves Rugby Union

Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency
Industry Moves Football

Karim Virani, the former chief commercial officer of Premier League club West Ham United, has joined the fan engagement and rewards platform Socios.com as commercial director for the UK
Industry Moves Football

Digital media company OneFootball has appointed Denise Parkinson to the new role of global entertainment director
Sponsorship & Marketing Horse Racing

British horse racing will continue to benefit from the support of gambling operator MansionBet in 2021 through its renewed sponsorship of Arena Racing Company (ARC) and Jockey Club Racecourses (JCR)
Sponsorship & Marketing Football

English Premier League club Sheffield United has added muscle recovery equipment provider Pulseroll to its sponsorship portfolio for the remainder of the current season and the entirety of 2021-22
Industry Moves Cricket

Oakwell Sports Advisory group, the London-based specialist corporate service for the sports and media technology sector, has announced the appointment of Colin Graves, CBE to its advisory board
Sponsorship & Marketing Football

English Premier League club Tottenham Hotspur has signed online used car retailer Cinch as its first ever sleeve sponsor
Finance & Law Football

English Premier League football club Arsenal is taking a short-term £120m (€133m/$163m) loan through the Bank of England’s Covid Corporate Financing Facility (CCFF) after meeting the criteria set out …
Industry Moves Football

Premier League side Leeds United has recruited Grabyo’s Aaron Duckmanton as its head of global content and digital strategy.
Stadia Multi-Sport

Stadium development company Oak View Group has entered into a partnership with Elevate Sports Ventures for support on strategy, marketing, sales, and service for premium hospitality offerings at multi-purpose f…
Sponsorship & Marketing Swimming

Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty. The Englishman has signed a long-term deal with the UK-based company
Industry Moves Multi-Sport

Jeremy Darroch is stepping down as group chief executive of pay-television broadcaster Sky and will be replaced by Dana Strong from Comcast Cable, a division of Sky’s parent company.
Events Rugby Union

The British and Irish Lions’ tour of South Africa this summer could be relocated to the UK and Ireland amid continued doubts over Covid-19-related travel restrictions for fans.
Events Multi-Sport

Formula E will start its new season with a floodlit double-header in Saudi Arabia next month
Sponsorship & Marketing Football

Manchester City Women's Football Club has signed up Italian fashion house Salento Creazioni Moda as a sponsor of its women’s team.
Media Cricket

Rights to England’s forthcoming cricket tour to India will be retained in the UK by the Walt Disney Company to exploit itself, it has been reported.
Events Snooker

The World Snooker Tour has announced The Masters, its biggest invitational event, has been moved from London’s Alexandra Palace to the Arena MK in Milton Keynes so that strict Covid-19 safety measures c…
Finance & Law Multi-Sport

Global sports betting and gaming group Entain has rejected a proposed $11bn (£8bn) takeover offer from US casino operator MGM Resorts, saying the deal "significantly undervalues" the company.
Finance & Law Football

Premier League becomes the sixth with American majority ownership
Finance & Law Football

English Premier League football club Chelsea has reported a profit of £32.5m (€36.2m/$44.5m
Sponsorship & Marketing Tennis

The Lawn Tennis Association (LTA) has named online car selling platform Cinch as the new title sponsor of the LTA’s Queen’s Club Championships.
Events Multi-sports

Due to a spike of Covid-19 cases in South Korea the ITTF has cancelled the 2020 ITTF World Team Table Tennis Championships
Sponsorship & Marketing Football

The Scottish Professional Football League has signed a multi-year sponsorship deal with distillery The Loch Lomond Group that grants its vodka brand Glen’s as an ‘Official Partner’ of the League. G