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Six Nations rights sale restart in UK delayed to February
Six Nations Rugby, the organising body of the annual national team tournament, has slightly delayed to February the restart of its sales process for broadcast rights in the UK to the Six Nations and Autumn…
Sponsorship expert Cornish joins KORE Software as commercial director, EMEA
Sponsorship research professional Mark Cornish has been named as the new commercial director, EMEA, for the customer relationship management software provider KORE Software
England and GB Hockey sign up Vitality to sponsor women’s teams
England Hockey and Great Britain Hockey have signed a wide-ranging sponsorship deal with private medical insurance brand Vitality for their women's teams
Whisper sharpens Welsh production focus with Lens 360 acquisition
The Welsh arm of UK production company Whisper has strengthened its presence in the country by acquiring broadcast production firm Lens 360
Sky Sports is latest broadcaster to acquire Extreme E rights
UK pay-television broadcaster Sky has become the latest broadcaster to acquire rights to Extreme E, the electric off-road racing series
LV= resumes connection with elite English cricket through new ECB deal
LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
UK pay-TV subscribers lose streaming access in EU after Brexit
British consumers can no longer access live sport via their pay-television subscriptions while abroad in European Union member states, as EU Portability Regulations no longer apply to UK providers after…
Premiership Rugby extends with Land Rover in CSM-supported deal
Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover
EPCR suspends Champions, Challenge Cups after French government verdict
European Professional Club Rugby (EPCR) has announced the suspension of its Champions Cup and Challenge Cup competitions after the French government ruled that the participation of Top 14 clubs at the…
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Wimbledon plans to split commercial and marketing roles when Desmond retires
Mick Desmond, outgoing commercial and media director for the All England Lawn Tennis Club, talks to SportBusiness about his plans to retire at the end of the 2021 championships and his hopes that his successor will respect his commercial legacy.
Simon Cummins | What CEOs need to know before joining a PE-backed sports business
Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working with private equity investors
StoneX fills lead sponsor role at Saracens in Pitch International-brokered deal
English rugby club Saracens has filled its headline sponsor designation with financial trading company StoneX in a deal brokered by sports marketing agency Pitch International
Sangster joins Logan’s sponsorship consultancy after leaving IMG
Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency
Former West Ham COO Virani to lead on UK growth for Socios.com
Karim Virani, the former chief commercial officer of Premier League club West Ham United, has joined the fan engagement and rewards platform Socios.com as commercial director for the UK
OneFootball recruits TI Media’s Parkinson to entertainment role
Digital media company OneFootball has appointed Denise Parkinson to the new role of global entertainment director
MansionBet sponsors British horse racing for another year
British horse racing will continue to benefit from the support of gambling operator MansionBet in 2021 through its renewed sponsorship of Arena Racing Company (ARC) and Jockey Club Racecourses (JCR)
Sheffield United adds Pulseroll as first-team supplier
English Premier League club Sheffield United has added muscle recovery equipment provider Pulseroll to its sponsorship portfolio for the remainder of the current season and the entirety of 2021-22
Former ECB chair Graves joins Oakwell Sports Advisory
Oakwell Sports Advisory group, the London-based specialist corporate service for the sports and media technology sector, has announced the appointment of Colin Graves, CBE to its advisory board
Tottenham signs Cinch as first ever sleeve sponsor
English Premier League club Tottenham Hotspur has signed online used car retailer Cinch as its first ever sleeve sponsor
Arsenal takes out Bank of England loan to ease Covid-19 concerns
English Premier League football club Arsenal is taking a short-term £120m (€133m/$163m) loan through the Bank of England’s Covid Corporate Financing Facility (CCFF) after meeting the criteria set out …
Leeds recruit Grabyo’s Duckmanton to head global content, digital strategy
Premier League side Leeds United has recruited Grabyo’s Aaron Duckmanton as its head of global content and digital strategy.
Elevate Sports names Manchester’s Co-op Live its first international client
Stadium development company Oak View Group has entered into a partnership with Elevate Sports Ventures for support on strategy, marketing, sales, and service for premium hospitality offerings at multi-purpose f…
Peaty becomes latest UK sports star to sign Castore endorsement deal
Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty.
The Englishman has signed a long-term deal with the UK-based company
Comcast’s Strong named Sky CEO as Darroch steps down
Jeremy Darroch is stepping down as group chief executive of pay-television broadcaster Sky and will be replaced by Dana Strong from Comcast Cable, a division of Sky’s parent company.
UK switch under consideration for Lions’ South Africa tour
The British and Irish Lions’ tour of South Africa this summer could be relocated to the UK and Ireland amid continued doubts over Covid-19-related travel restrictions for fans.
Round-Up: Formula E confirms Saudi season-opener, Thai League 1 postponed, and more
Formula E will start its new season with a floodlit double-header in Saudi Arabia next month
Manchester City Women sign Salento Creazioni Moda as first formal wear sponsor
Manchester City Women's Football Club has signed up Italian fashion house Salento Creazioni Moda as a sponsor of its women’s team.
Disney ‘to stream England’s India tour in UK’
Rights to England’s forthcoming cricket tour to India will be retained in the UK by the Walt Disney Company to exploit itself, it has been reported.
Snooker’s Masters moved to Milton Keynes to create safety ‘bubble’
The World Snooker Tour has announced The Masters, its biggest invitational event, has been moved from London’s Alexandra Palace to the Arena MK in Milton Keynes so that strict Covid-19 safety measures c…
Entain rejects $11bn takeover offer by MGM Resorts
Global sports betting and gaming group Entain has rejected a proposed $11bn (£8bn) takeover offer from US casino operator MGM Resorts, saying the deal "significantly undervalues" the company.
Burnley takeover expands US presence in Premier League
Premier League becomes the sixth with American majority ownership
Chelsea returns £32.5m profit, despite turnover fall prompted by Covid
English Premier League football club Chelsea has reported a profit of £32.5m (€36.2m/$44.5m
Cinch replaces Fever-Tree as title sponsor of Queen’s Club Championships
The Lawn Tennis Association (LTA) has named online car selling platform Cinch as the new title sponsor of the LTA’s Queen’s Club Championships.
Round-Up: ITTF axes 2020 World Team Championships, Formula E postpones January races, and more
Due to a spike of Covid-19 cases in South Korea the ITTF has cancelled the 2020 ITTF World Team Table Tennis Championships
SPFL signs off on multi-year spirits sponsorship
The Scottish Professional Football League has signed a multi-year sponsorship deal with distillery The Loch Lomond Group that grants its vodka brand Glen’s as an ‘Official Partner’ of the League.
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