United Kingdom

Six Nations Rugby, the organising body of the annual national team tournament, has slightly delayed to February the restart of its sales process for broadcast rights in the UK to the Six Nations and Autumn…

Sponsorship research professional Mark Cornish has been named as the new commercial director, EMEA, for the customer relationship management software provider KORE Software

England Hockey and Great Britain Hockey have signed a wide-ranging sponsorship deal with private medical insurance brand Vitality for their women's teams

The Welsh arm of UK production company Whisper has strengthened its presence in the country by acquiring broadcast production firm Lens 360

UK pay-television broadcaster Sky has become the latest broadcaster to acquire rights to Extreme E, the electric off-road racing series

LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …

British consumers can no longer access live sport via their pay-television subscriptions while abroad in European Union member states, as EU Portability Regulations no longer apply to UK providers after…

Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover

European Professional Club Rugby (EPCR) has announced the suspension of its Champions Cup and Challenge Cup competitions after the French government ruled that the participation of Top 14 clubs at the…

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.

Mick Desmond, outgoing commercial and media director for the All England Lawn Tennis Club, talks to SportBusiness about his plans to retire at the end of the 2021 championships and his hopes that his successor will respect his commercial legacy.

Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working with private equity investors

English rugby club Saracens has filled its headline sponsor designation with financial trading company StoneX in a deal brokered by sports marketing agency Pitch International

Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency

Karim Virani, the former chief commercial officer of Premier League club West Ham United, has joined the fan engagement and rewards platform Socios.com as commercial director for the UK

Digital media company OneFootball has appointed Denise Parkinson to the new role of global entertainment director

British horse racing will continue to benefit from the support of gambling operator MansionBet in 2021 through its renewed sponsorship of Arena Racing Company (ARC) and Jockey Club Racecourses (JCR)

English Premier League club Sheffield United has added muscle recovery equipment provider Pulseroll to its sponsorship portfolio for the remainder of the current season and the entirety of 2021-22

Oakwell Sports Advisory group, the London-based specialist corporate service for the sports and media technology sector, has announced the appointment of Colin Graves, CBE to its advisory board

English Premier League club Tottenham Hotspur has signed online used car retailer Cinch as its first ever sleeve sponsor

English Premier League football club Arsenal is taking a short-term £120m (€133m/$163m) loan through the Bank of England’s Covid Corporate Financing Facility (CCFF) after meeting the criteria set out …

Premier League side Leeds United has recruited Grabyo’s Aaron Duckmanton as its head of global content and digital strategy.

Stadium development company Oak View Group has entered into a partnership with Elevate Sports Ventures for support on strategy, marketing, sales, and service for premium hospitality offerings at multi-purpose f…

Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty. The Englishman has signed a long-term deal with the UK-based company

Jeremy Darroch is stepping down as group chief executive of pay-television broadcaster Sky and will be replaced by Dana Strong from Comcast Cable, a division of Sky’s parent company.

The British and Irish Lions’ tour of South Africa this summer could be relocated to the UK and Ireland amid continued doubts over Covid-19-related travel restrictions for fans.

Formula E will start its new season with a floodlit double-header in Saudi Arabia next month

Manchester City Women's Football Club has signed up Italian fashion house Salento Creazioni Moda as a sponsor of its women’s team.

Rights to England’s forthcoming cricket tour to India will be retained in the UK by the Walt Disney Company to exploit itself, it has been reported.

The World Snooker Tour has announced The Masters, its biggest invitational event, has been moved from London’s Alexandra Palace to the Arena MK in Milton Keynes so that strict Covid-19 safety measures c…

Global sports betting and gaming group Entain has rejected a proposed $11bn (£8bn) takeover offer from US casino operator MGM Resorts, saying the deal "significantly undervalues" the company.

Premier League becomes the sixth with American majority ownership

English Premier League football club Chelsea has reported a profit of £32.5m (€36.2m/$44.5m

The Lawn Tennis Association (LTA) has named online car selling platform Cinch as the new title sponsor of the LTA’s Queen’s Club Championships.

Due to a spike of Covid-19 cases in South Korea the ITTF has cancelled the 2020 ITTF World Team Table Tennis Championships

The Scottish Professional Football League has signed a multi-year sponsorship deal with distillery The Loch Lomond Group that grants its vodka brand Glen’s as an ‘Official Partner’ of the League. G